RSS seems to have conquered the last hurtle in becoming the industry standard distribution.
Microsoft's inclusion of RSS feed for the latest version of Internet Explorer and reports that RSS will be in Longhorn's coming release appears to be the final nail in the coffin of the atom specification. Same atom of staunch supporter Google, seems to have seen the light. Google had previously acquired Blogger, a popular blogging tool that uses the Atom specification to distribute the content of blogs built on the Blogger platform. In the past Google had strategically steered clear of endorsing the RSS specification hoping that Atom, would take possession.
Recent new service from Google that allows users to monitor Google News using RSS or Atom feeds, seems to be an acknowledgment that perhaps in purchasing blogger, they chose the wrong specification.
The adoption of a standard distribution was delayed by the struggle between Atom and RSS. Two distribution defined standards vying for the position of number one. In an IT industry that clearly favors single standard solutions, Atom supporters claimed added flexibility, but broad sweeping support from heavy hitters RSS like Microsoft, Apple and Yahoo. Along with the popularity surge of podcasting, which is based on the RSS 2.0 specification appears to have sealed the fate of future default distribution.
The history and the relationship between RSS and Atom is a sordid tale that has hampered the progress of a pattern of online distribution. Now that the leader has defined their is little in the way of the growth of RSS. Companies wary of becoming entangled in a fight of standards now are embracing RSS as a communication channel.
It is clear that those who have lined up behind RSS as the leading specification are the winners.
Interestingly, while those entrenched in the industry to recognise the difficulties with a double standard, users rarely see a difference in the patterns created using the Atom and RSS feeds. Most popular RSS readers support reading feeds in both formats. Although the purpose of RSS and Atom is the same, the specification itself is very different, making it difficult and time consuming for tool developers move between the double-standard.
Now try the atom replacing RSS has fallen flat, the syndication arena will likely see significant progress and innovation.
Large companies are taking advantage of RSS ' extendibility using namespaces adding needed tags. Apple has done this with iTunes, Microsoft for ordered lists and Yahoo with MediaRSS. All use the same basic format RSS 2.0 RSS ' future but supports defined is bright with many companies working proactively to unite a once divided standard.
About the author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software to create, edit, publish RSS feeds and podcasts. In addition Sharon manages marketing for FeedForDev http://www.feedfordev.com an RSS component for developers. In addition Sharon manages marketing for NotePage http://www.notepage.net a software company of wireless text messages.
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