Back in the days when we started a web design agency based in Bangkok, there was little mention of keyworded. In those days, the ease of getting high placement was all about having good SEO and links. Not now.
It was probably always the case, but soon managed to think properly. The title, meta tags, h1 tags, keywords into the copy body all had deep significance in the days of SEO is not competitive on the market for research. But the company's domain was somehow sacrosanct in the idea rather old fashioned over the "brand" and we somehow got round and by changing the link text to match the search term.
But, according to an article written some time ago by Marketingweek: "the most successful domain name strategies will use more than the name of the company alone – that incorporates keywords relating to a particular vertical market will reach a larger audience and build brand associations more effectively.
"Some good examples of companies that already do this include Johnson & Johnson with Gambling; Calvin Klein with Proctor and Gamble & Underwear.com, whose Crest brand has Toothpaste.com ...A brand that seems to have taken this to heart is toys'r ' us, which recently bought toys.com for $ 5 m (￡ 3.2 m). The retailer correctly observed domain names as an asset and not a charge is put toys.com looking top ranking for their market and to greatly enhance their brand recognition. "
Digital brand recognition? So why not Nike has runningshoes.com and Amazon books.com? Because it is too late to register it? Or why not re-brand Coca-Cola to Toyota for fizzydrink.com or reasonablypricedcar.com?
I wrote an article some time ago which argued the case that Google had decided to place a heavy emphasis on "brand" for conventional corporate websites when deciding how to rank and said it was the new "oligarchical" algorithm.
Added to that, I said, in the Google universe, every company size and severity that can be determined by measuring mass, assuming that the mass, as determined by the mark claimed, is the only variable that determines the severity. I was wrong.
Two years ago, ignoring my own bias, I registered vietnamwebdesign and webdesignbeijing and through simply throwing a link from my homepage plus a couple of other permanent at them, I got to # 1 in a week for both.
Closed its doors the latter for lack of a strategic partner, but the former has remained in that post since and without any link building, social media or writing article. Both are certainly not competitive on the markets. And I recently did the same with webdesignlaos. I expect the same, but this time with the sales staff on the ground.
It is a very different story for web design bangkok, though. That's why the market has become so saturated with the search term in the titles. The first page of Google ads has registered as domains keyworded # 3-5.
Just to explain how this distorted algorithmic madness actually works in practice: according to statistics from Yahoo, the # 1 site has 68 pages and 1,305 backlinks; # 2 has 510/1.903 and # 4, which was registered by a company that significantly failed to penetrate the market with the brand, has registered and 1 page 2 incoming links. Invaluable.
Seo.com blog recently spoke to Matt Cutts, who works for the search quality group in Google, specializing in problems of search engine optimization, referred to as "keywords in the domain have a weight with users" and, for this reason, "Google gives some weight to a keyword in the URL name and/or domain". Some weight. Some understatement, judging from site # 4 above.
With this in mind, it will be interesting to see if this story gets through the moderators bot to land anywhere near the top ten. Rather I doubt it, but anyway I'm going to give it a try.
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Web Design Bangkok, to be controversial (http://www.v9designbuild.com), produces the good taste to web design in Bangkok, Thailand, including e-commerce, shopping cart solutions with functionality that allows owners to set up and maintain their online stores.
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