While you were busy Twittering the Internet has evolved into a set of new marketing environment presentation with increased opportunities for those who understand the medium and how to use it to deliver content entertaining, particularly when the content that is targeted to sell products, services, or ideas. The Web contains Web Video, has invaded the television and the invasion has just begun.
' StudioDaily blog reports on the inevitability of Internet-enabled TVs (IETVs) reaching significant market penetration in one place by Debra Kaufman, entitled "Internet-enabled TVs Trump set 3D. Kaufman points out the report by iSuppli stating:
"Shipments will expand to IETV rates by over 50 percent for the next two years and then continue to grow at double-digit rates until the end of 2014. Since then, global shipments of IETV are expected to reach 148.3 million units, accounting for 54 percent of total flat panel TV market. " The entire post can be read at http://www.studiodaily.com/blog/?p=3786.
As media magnates still illegal download stew and I look forward to technologies such as 3D movies and television to save the day, consumers have moved what they want – more content. And since the networks aren't willing to invest in what he needed to fill the gap created by the universe contained 500 channels, the gap will be covered by Web video content with programming positioned to capture the market share held by the general public.
The market penetration of IETVs means that the bar has been raised for webmedia content; amateur hour has passed, and if companies want to continue to be competitive to update their content. IETVs provide an extraordinary opportunity and a significant challenge for companies who think in terms of conventional wisdom out of fashion and presentation formats.
The next time that budgets are discussed are going to think about where your marketing dollars and where it can be used to create the maximum benefit for your organization.
Jerry Bader of MRPwebmedia is Senior Partner, a website design and marketing company that specializes in Web Marketing campaigns-video and Video websites. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com and http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or by telephone (905) 764-1246.
Tags: content, IETV, Internet-enabled television, Marketing, programming, video, websites
没有评论:
发表评论