RSS more than headlines

The core use for RSS is generally considered news headlines and blog syndication, but innovative businesses are learning to use RSS in different ways. Consider RSS as a communication channel that can deliver current, targeted the information as it appears within a target audience too. Monitoring newsgroups/Usenet
Google groups is a free online community and discussion group service that offers the most complete archive of Usenet postings Web. Google groups can be monitored using RSS feeds. To monitor a specific newsgroup, simply add "/feed/msgs.xml" to the end of the URL of the Google Group. Add the new URL to a news reader and receive updates whenever a new post is added to the newsgroup.

Sample Feed: http://groups.google.com/group/alt.comp.shareware.authors/feed/msgs.xml

Calendars
Create a calendar for public or private use and receive calendar updates through a RSS feed. Calendars can be created for personal reminders to pay bills or attending social functions. Calendars can also be used for specific groups such as schools, sporting events or industry events. The calendar can be shared and distributed using RSS feeds.

CalendarHub-http://www.calendarhub.com
Example Feed-http://www.calendarhub.com/rss/21882/month

Time
Enter a zip code and get the time information in a particular region. Click the orange RSS icon and add the feed to your reader. Each morning you will receive reports of regional and local time as they are available. RSS Feeds can be customized to include current local conditions, local Doppler radar, pollen trends regional forecasts video with expert commentary and extended Forecast details. Weather.com-http://www.weather.com or RSS Weather-http://www.rssweather.com
Classified (houses/jobs)
Curious about the availability of specific employment opportunities in a specific sector? Receive notification when positions are available. RSS Feeds can be created for salary ranges, regions or positions. RSSJobs-http://www.rssjobs.com or Craigslist example Feed-http://www.craigslist.com/sof/index.rss

Ego searches
Ego searches are free and simple searches designed to monitor blogs and news portals for mentions of your company, product, competitors or other specific keywords. Conducting ego searches not only allows you to stay informed, but also allows you to maintain a strategic advantage over competing companies. A number of new Internet services is freely available that make these ' ego ' searches easy and painless.

Many of the services allow you to create a feed of keyword based. Whenever new information containing the keyword appear in resources searched, the RSS feed updates. More information on Ego searches: http://www.small-business-software.net/ego-searches.htm

Transfers
Receive notification via RSS feeds when packages are delivered. Custom RSS Feeds can be created to monitor the progress of the delivery. Track the status of packages shipped via US Postal Service, USP, DHL or Federal Express.

Simple control-http://www.simpletracking.com/
Site checks
Initially used by search engines to indicate new sites with top ranking for specific keywords. Many webmasters provide RSS feeds so that visitors know when changes occur to web content. Coupons or promotions
Everyone loves a bargain, RSS feeds, which promote a sensitive time discounts or offers are becoming increasingly popular. Special lunch restaurants transmit while travel companies transmit last minute deals for future travelers using RSS Feeds.

Example of restaurants Feed-http://www.bestrestaurants.com.au/xml/feed/dining-specials-australia.xml or
Travel Feed example-http://www.orbitz.com/rss/flightdeals.rss.xml

Auction monitoring
Items on eBay are time sensitive, some individuals have time to do daily checks of new auction auctions for specific products. Create an RSS feed using keywords to monitor products as they become available for auction. Offering tools-http://www.freebiddingtools.com
Example http://www.freebiddingtools.com/rss/feeds/47459 RSS Feeds-is still very young. Publishers and consumers are actively seeking ways to explore in this medium. Other uses of RSS feeds are appearing daily. Consider how your organization can use this new communication medium to increase sales, increase productivity and reach new customers. About the author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software to create, edit, publish RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a software company of wireless text messages.

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