We are taught to recycle paper, cans, bottles and plastic but marketers rarely discuss the value of repackaging and repurposing content. Editors and marketing professionals alike have embraced content syndication and RSS, but few have considered the value beyond the actual distribution. Consider an alternative communication channel that targets a new or different audience.
Repurposing and repackaging content or information so that it can be consumed through a variety of mediums is not a new concept. Many businesses today sight increased communication as a common goal. Cost conscious businesses with tight often are interested in minimizing workloads and costs while increasing communication. Presenting the same information in different forms and formats, businesses are able to increase the reach and communication, while remaining cost conscious.
Businesses quickly found that power point presentations can be converted into technical articles, or forum posts could be ported to become a base for a list of frequently asked questions. Along a similar vein webmasters have located a new Advent on content reuse is to reuse text articles, converting them into audio podcasts.
The process is surprisingly simple, I personally found the prospect of reading aloud articles and write them, intimidating and time consuming, so I opted for a simplified approach. I found that using two simple applications, I was able to create a podcast in minutes.
The first obstacle, the creation of the audio file was conquered by using TextAloud from NextUp. I simply pasted in text from an article selected a "voice" and saves the file as an MP3 file. In less than a minute, I had an audio file containing the article.
After I had the MP3 file saved, I used the FeedForAll tutorial to create a podcast. The step-by-step tutorial (http://www.feedforall.com/podcasting-tutorial.htm) established in 12 easy steps to build a podcast.
I found the quality of podcasts constructed, using synthesized speech to text, surprisingly good.
Check out the following examples:
Podcast RSS-http://www.rss-specifications.com/rss-podcast.xml
Software Marketing Podcast
http://www.softwaremarketingresource.com/SMR-podcast.XML
A trial version of TextAloud can be found at: http://www.textaloud.com and a trial version of FeedForAll can be found at http://www.feedforall.com
Experiment of repurposing and repackaging existing content save time and money to increase communication, distribution and exhibition.
About the author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software to create, edit, publish RSS feeds and podcasts. In addition Sharon manages marketing for FeedForDev http://www.feedfordev.com an RSS component for developers.
FeedForAll
The authoring tool for webmasters and content providers RSS feed!
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RSS to html script to display RSS on a website.
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Record and edit audio files with software.
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