RSS feeds are a great communication medium, and when properly managed, web feeds can bring in significant Internet traffic. RSS Feeds should contain compelling themed content with episodic titles that are United in common broad theme. Use RSS feeds as a tool of search engine optimization and online marketing. Just as optimizing an HTML web page will increase the exposure, so it will be also an RSS feed that is properly optimized and promoted. Use these simple tips to improve your web exposure. Title of the channel
The title of the channel in your RSS feed is one of the most important aspects. The channel title should be keyword rich and contain information related to the overall theme of the RSS feed. To maximize compatibility with RSS readers, it is best not to include any HTML in the title of the channel. The title of the channel is a website visitors first glimpse in the RSS feed, then it is important to make a good impression and attract the interest of casual browsers. In addition, many of RSS feed directories and search engines use the information contained in the title of the RSS feed and channel description to index the feed. In order for the feed be properly categorized, it is important that the information contained in these areas relevant to the content contained in food. If included, blogging, brand or company name must be in the end not the beginning of the RSS feed channel title. Description of the channel
The channel description field provides the opportunity to expand the broad theme of the RSS feed. The channel description should contain sentences and related keywords, but it should be written to capture the interest of readers not search engine spiders. HTML can be used to decorate and emphasize specific text in the description field. In summation the channel description should provide a compelling vision of the content of the RSS feed. RSS Feed Item titles
Item titles should be 50-75 characters with spaces. To increase readability and compatibility with news readers, RSS feed item titles should not be encoded with any HTML. Think of an RSS feed item title in the same way you would with a Web page title. The title of the RSS item is your opportunity to capture the interest of your reader. Really an RSS feed item title is nothing more than a headline. The most effective item titles are the plans of action that grab the readers attention. Include relevant keywords or keywords in the title of items and this will help any individuals doing deep feed searches for specific content. Optimize RSS
Optimize all aspects of web feed. While the power supply must be optimized for search engines, using the same techniques a webmaster uses on a site, the optimization should not be at the expense of readers. The content in an RSS feed is often what leads readers to click through or not. Readers will judge that RSS feeds on the quality of the content. This means that are important, grammar and punctuation. Consistent grammatical errors will reduce the credibility of writers and the number of subscribers. Anchor text
Using RSS feeds, publishers have the unique opportunity to determine the anchor text that will be used to link to internal pages of the site. RSS Feeds are often syndicated, and even more often compelling feed items will often be re Posted by other editors. With that in mind, when including links to a site in the description field of the item, use anchor text that is a relevant keyword or phrase. Anchor text is one factor that search engines use in determining the ranking of the site of key words and phrases. Number of Feed items
Routinely prune the old items in an RSS feeds and archive the content that is contained in food to ensure that feeds load quickly in RSS readers. If you are using a third-party service to host your feeds, keep in mind that FeedBurner will truncate or not display RSS feeds that finds to be very large. Title Tags
If you are viewing an RSS feed as an HTML web page makes sense to use H1 or H2 tags to display titles of RSS feed item. If the RSS feed is optimized, the site will benefit the keyword emphasis using header tags. RSS Feed URLs
With web pages in HTML, the URLs contained in an RSS feed should contain keywords if possible. Use hyphens not underscores, to separate the keywords in the URL of the RSS feed. Adds an image
Consider adding an image to your RSS feed to improve their appearance in an RSS reader. The image should not be no large 144 x 400 and it is recommended that the image be 88 x 31. Most RSS readers will display the feed image above the feed content, this is a great way to reinforce the brand and establish brand awareness. In addition you can add images to the description field of the RSS feed. In all cases, it is important that the full URL to the image be referenced, because if the feed is syndicated it reports a broken image if your attempt to retrieve it locally. Some of the RSS feed using your favorite icons directories site feed to flag the RSS feed. The RSS feeds containing a favorite icon stand out from other directories, then do not forget to include a favicon in the root directory of the domain. RSS feeds are an excellent marketing tool, but as web pages, they should be optimized so that you can reap the benefits of marketing. Taking the time to implement some basic optimization tips will increase constantly his exposition of RSS feeds. About the author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software to create, edit, publish RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a software company of wireless text messages.
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