Reader Rescue: why do I need Regional search engines to link building?

Dear Kalena

You mentioned in your blog about the importance of using resources to locate the regional search engines for link building purposes. Could you explain a little more like one would use a regional search engine, and you could give a concrete example to find one?

Thank you very much.

Terry

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Hello Terry

The reasons you might want to find regional search engines include:

Web site 1) his/her client contains limited information to a specific region/country.
2 the client's Business) his/its has several web sites with different TOP-LEVEL DOMAIN, for example, widgets.com, widgets.com.au, widgets.co.nz.
3) his/her client has multiple target markets country wishing to reach through search engines.

The above situations mean that you need to have the sites listed in the relevant regional search engines so they can be found by specific target markets. It's all part of the process – having your site listed in as many relevant sites on the web as possible in the vital link building. This is especially important now with Google putting more emphasis on local search.

Some regional search engines can find your site automatically using your crawler (for example, Google.com.au, etc.) but others, such as niche search engines and directories manually edited, may require you to submit your website/s manually. That's why you need to have a list of regional sites accessible so you can see them all for the existence of your website/s and submit them if necessary.

A couple of sources that you can use to find regional search engines around the world include:

These sites list sub categories of search engines for various countries and regions. Thus, for example, if you were looking for a list of search engines and directories specific to Australia, you would click the category of the country concerned and be taken to the Australian list. You can also simply enter a Google search for Australian list * search engines * and find other lists.

You should do this for each market of the country that his/her customer web site targets.

Kalena

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Tags: link building, linking strategies, local search, search engines, seo

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