Hey Kalena,
I'm trying to optimize a site for the first time. Its a fashion jewelry site. I came up against some of the obstacles that I need a little clarification on. One is the target market – its a site of New Zealand, but we want New Zealand's target, Australians and the rest of the world this brings spelling issues – we focus on jewellery (New Zealand/British spelling), jewelry (U.S. spelling, but where does a lot of current customers) or Jewellry (a common spelling error).
Secondly, I am having difficulty in trying to choose my keywords. Jewelry, silver jewelry and costume (which seems to be the way people search more common fashion, jewelry, even if imitation sounds much more modern!! – found out through the keyword tool from Google) seems to be the best as they are well researched. I want to be more specific, however IE * female * silver jewelry, silver jewelry or * nz * or * buy silver jewellery * etc., but the search volume according to the keyword tool from Google is well below 20 per day.
Can you please suggest what should I do in this situation?
Thank you!
Mitchell
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Hi Mitchell
To answer your questions:
1) the regional spelling issue is complicated. There are some ways you can approach this-you have the .com, as well as the regional domains (TLD). co.nz and. Norwegians? If so, you can use American spellings on the .com domain and the British spellings in regional areas. However, this can create duplicate content problems unless you block robots near duplicate pages.
Alternatively, you can simply use the appropriate language version for your target market more as the default throughout the site. For example, although we are based in New Zealand, our primary target market for the College's search engine is the United States, so we use American English throughout our website. Most regional markets will understand that American English is common on the Internet, then you should not isolate them for that.
Another, more complicated option is to use British English on your main site to attract organic traffic search location, and then create a campaign Pay Per Click advertising (e.g. Google AdWords) with tailored landing pages and ad text using the American English to meet the other markets. Then, run your PPC campaign targeting those countries where English is used most commonly, making sure that you block search engine robots from indexing your American English landing pages. You could do the reverse if you decide that American English should be your default language.
As for spelling mistakes? These are fantastic to catch extra traffic your competitors are missing. Best way to get traffic is by directing the misspelled keywords within your Pay Per Click campaign or including the misspellings in your page titles and META Tags (META Keywords tag is a particularly good place for them if you don't want human visitors to see them).
2) is in wanting direct keyword phrases longest tail * local * silver jewelry of the woman and * buy * silver jewelry because it is these specific phrases that are more likely to bring you qualified visitors who are more willing to buy. But the beauty of targeting these phrases is that they also contain the search terms shorter more popular such as * Jewelry * Silver * and * women's jewelry. Thus, by default, you also optimize your website for these shorter phrases, integrating the most time on their tags and page copy.
Long tail phrases that contain popular search more generic that the choice is a great way to save valuable real estate keyword in your page titles and meta tags. For example, instead of having to include both * buy * silver jewelry, silver jewelry * and * in your meta description tag, you only need to include one more time as it covers both. A META tag Description of silver jewelry "Buy female French fashions" sounds much less redundant "buy silver jewelry and silver jewelry and silver jewelry for women of French fashions", don't you agree?
When researching keywords to various international markets, remember to use a keyword search that provides regional search data, so you can identify what people are looking for in each country. In addition to regional spelling, regional jargon such as (accommodation vs accommodation) can significantly affect trends in keyword search.
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Tags: domain names, keyword research, keywords, long tail keywords, search engines, seo
