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2011年11月3日星期四

Firms vie for UK rescue service

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5 October 2011 Last updated at 12:06 GMT MCA helicopter The successful company would run rescue services out of four bases, including Stornaway At least four companies are competing for a contract to run part of the UK's search and rescue helicopter service.

Firms had until Wednesday to submit bids for a new five-year contract to run four coastguard rescue services in Scotland and southern England.

Bids have been submitted by Bond, Bristow, a consortium including British International Helicopters and CHC, the current coastguard contractors.

The government is to announce which has been successful by the end of the year.

The preferred bidder will take over the operation of helicopter rescue services out of bases in Portland in Dorset, Lee-on-the-Solent in Hampshire, Sumburgh in the Shetland Islands, and Stornoway in the Outer Hebrides from June 2013.

The UK's search and rescue service is currently operated out of four Maritime and Coastguard Agency (MCA) bases, six RAF ones and two Navy ones.

All four coastguard bases are run by CHC, but its contract expires next year.

The Department for Transport needed to find a contractor to run the service after plans for a private consortium to take over all 12 UK helicopter rescue bases were shelved earlier this year.

The Soteria consortium did not get the contract after admitting it had access to commercially sensitive information.

Ministry of Defence police are investigating how the information came to be in the group's possession.

This new contract is expected to plug a gap until a private finance deal is reached for the takeover of the entire search and rescue service.


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2011年11月2日星期三

Banks rally on rescue deal hopes

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26 September 2011 Last updated at 20:21 GMT Continue reading the main story Last Updated at 17:44 GMT

Market indexCurrent valueTrendVariation% variationEuropean bank shares have risen as investors react to the latest attempts to stabilise the eurozone debt crisis.

A number of measures are being discussed according to reports from the weekend's international meeting in Washington.

They are expected to involve a 50% write-down of Greece's massive government debt, the BBC's business editor Robert Peston says.

French and German bank shares were up 10% at one stage in Monday trading.

European governments hope to have measures agreed in five to six weeks, in time for a meeting of the leaders of the G20 group in Cannes at the beginning of November.

But EU officials in Brussels stress that they should not be seen as "a single grand plan", the BBC's correspondent Chris Morris says.

The measures being discussed are:

Institutions that have lent money to Athens writing off about 50% of the money they are owedThe size of the eurozone bailout fund, the European Financial Stability Facility (EFSF), increasing dramatically to 2 trillion euros (£1.7tn; $2.7tn)Strengthening big European banks that could be hit by any defaults on national debt obligations.

However, on Monday evening AFP reported that German Finance Minister Wolfgang Schaeuble had told television news channel NTV that there was no plan to boost the size of the EFSF.

"We are giving it the tools so it can work if necessary," Mr Schaeuble was reported as saying.

"Then we will use it effectively but we do not have the intention of boosting its volume."

Pan-Europe gains

Uncertainty over how to tackle Greece's problems has led to some European bank shares losing half their value in recent months due to concerns about their holdings of Greek debt.

But on Monday, French banks, which are particularly exposed to Greece, rallied, with BNP Paribas and Societe Generale up 4% and 5.4% respectively, and Credit Agricole up 3.7%.

Continue reading the main story
Unless the banks are fixed, there will remain too big a risk that a financial crisis could turn the current global economic slowdown into something more akin to depression than recession”

End Quote image of Robert Peston Robert Peston Business editor, BBC News Germany's big banks were also up sharply. Allianz was up 10%, Deutsche Bank 8% and Commerzbank 7.7%. In the UK, Barclays rose 6.8% and RBS 3.3%.

The Frankfurt was up about 3% at close, and in Paris by about 2%. The UK's main index, the FTSE 100, was virtually unchanged.

US shares closed higher, with the Dow ahead by 2.5%, the S&P 500 by 2.3%, and the Nasdaq by 1.4%.

However, commodity prices were lower on remaining concerns that the eurozone crisis could affect the global economy.

Philip Tyson of brokerage MF Global told the BBC that the proposed bailout fund had to be at least 2tn euros.

He said: "Markets need confidence that the fund has the firepower to deal with the likes of Italy and Spain should contagion risks spread.

"It does need to happen, but there are big question marks about the detail, and exactly how it will happen. Time is running out."

Ben Critchley, a sales trader at spread betting group IG Index, said: "For now at least, it looks as if markets are giving some credence to a firm plan on how to tackle the debt crisis beginning to emerge.

"But if recent experience is anything to go by, this patience is unlikely to last too long if details are not forthcoming."

Key elements

The reports about the rescue proposals emerged from the annual meeting of the IMF in the US capital last week, attended by finance ministers from the G20 group of countries.

The package is expected to involve a quadrupling - from the current projected level of 440bn euros - in the firepower of the eurozone's main bailout fund, the EFSF.

Continue reading the main story
The problem, they said privately, was that ministers couldn't talk openly about a new solution to the crisis when the old one had not even been passed by national parliaments. This was a particular issue, naturally, for Germany.”

End Quote image of Stephanie Flanders Stephanie Flanders Economics editor, BBC News It is not entirely clear how any expansion of the facility would be managed, but one suggestion is for the EFSF to guarantee the first part of any losses creditors sustain from a government defaulting on its debts, with the European Central Bank (ECB) providing an additional 1.5tn euros of loans.

The EFSF would take on the main risk of lending to governments struggling to borrow from normal commercial sources - governments like Italy.

It is also thought that private investors in Greek debt are likely to have to accept a 50% reduction in what they are owed, our editor says.

Eurozone leaders agreed a plan in July, which has yet to be ratified, that provided for a reduction in Greece's repayments to banks of about 20%.

European officials in Brussels stressed that their current focus was on getting measures, including changes to the EFSF, agreed back in July ratified by 17 national parliaments within the eurozone.

It was proving a difficult task, the BBC's Chris Morris says, to get these less far-reaching changes passed, with Germany one of three assemblies to vote this week.

The third element of the rescue plan envisages a strengthening of big eurozone banks, which are perceived to have too little capital to absorb losses.

'Critical days'

Commodity prices remained under pressure, pulled between relief that a eurozone deal could be nearer and worries that the global economy faces a downturn.

Continue reading the main story Oil prices fell sharply in early trading, but recovered with Brent crude up 60 cents at $104.57 a barrel and US light, sweet crude up 55 cents to $80.40 a barrel.

The stronger dollar, which rose around 0.2% against a basket of currencies, also weighed on oil prices as it makes dollar-denominated assets more expensive.

Gold fell 3.2% to $1,603.95 an ounce, continuing recent declines from record highs. Copper, which has already fallen, was down another 4%.

Senior commodities analysts Edward Meir, at brokers MF Global, said: "These are very critical days and weeks ahead, reminiscent very much of the touch-and-go situation we were in back in 2008.

"The key difference this time around is that it is countries and not companies that are in danger of going bust."


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2011年7月17日星期日

Reader Rescue: how to make issues of regional keyword Tackle in SEO?

QuestionHey Kalena,

I'm trying to optimize a site for the first time. Its a fashion jewelry site. I came up against some of the obstacles that I need a little clarification on. One is the target market – its a site of New Zealand, but we want New Zealand's target, Australians and the rest of the world this brings spelling issues – we focus on jewellery (New Zealand/British spelling), jewelry (U.S. spelling, but where does a lot of current customers) or Jewellry (a common spelling error).

Secondly, I am having difficulty in trying to choose my keywords. Jewelry, silver jewelry and costume (which seems to be the way people search more common fashion, jewelry, even if imitation sounds much more modern!! – found out through the keyword tool from Google) seems to be the best as they are well researched. I want to be more specific, however IE * female * silver jewelry, silver jewelry or * nz * or * buy silver jewellery * etc., but the search volume according to the keyword tool from Google is well below 20 per day.

Can you please suggest what should I do in this situation?

Thank you!
Mitchell

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Hi Mitchell

To answer your questions:

1) the regional spelling issue is complicated. There are some ways you can approach this-you have the .com, as well as the regional domains (TLD). co.nz and. Norwegians? If so, you can use American spellings on the .com domain and the British spellings in regional areas. However, this can create duplicate content problems unless you block robots near duplicate pages.

Alternatively, you can simply use the appropriate language version for your target market more as the default throughout the site. For example, although we are based in New Zealand, our primary target market for the College's search engine is the United States, so we use American English throughout our website. Most regional markets will understand that American English is common on the Internet, then you should not isolate them for that.

Another, more complicated option is to use British English on your main site to attract organic traffic search location, and then create a campaign Pay Per Click advertising (e.g. Google AdWords) with tailored landing pages and ad text using the American English to meet the other markets. Then, run your PPC campaign targeting those countries where English is used most commonly, making sure that you block search engine robots from indexing your American English landing pages. You could do the reverse if you decide that American English should be your default language.

As for spelling mistakes? These are fantastic to catch extra traffic your competitors are missing. Best way to get traffic is by directing the misspelled keywords within your Pay Per Click campaign or including the misspellings in your page titles and META Tags (META Keywords tag is a particularly good place for them if you don't want human visitors to see them).

2) is in wanting direct keyword phrases longest tail * local * silver jewelry of the woman and * buy * silver jewelry because it is these specific phrases that are more likely to bring you qualified visitors who are more willing to buy. But the beauty of targeting these phrases is that they also contain the search terms shorter more popular such as * Jewelry * Silver * and * women's jewelry. Thus, by default, you also optimize your website for these shorter phrases, integrating the most time on their tags and page copy.

Long tail phrases that contain popular search more generic that the choice is a great way to save valuable real estate keyword in your page titles and meta tags. For example, instead of having to include both * buy * silver jewelry, silver jewelry * and * in your meta description tag, you only need to include one more time as it covers both. A META tag Description of silver jewelry "Buy female French fashions" sounds much less redundant "buy silver jewelry and silver jewelry and silver jewelry for women of French fashions", don't you agree?

When researching keywords to various international markets, remember to use a keyword search that provides regional search data, so you can identify what people are looking for in each country. In addition to regional spelling, regional jargon such as (accommodation vs accommodation) can significantly affect trends in keyword search.

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Tags: domain names, keyword research, keywords, long tail keywords, search engines, seo


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2011年7月16日星期六

Reader Rescue: why do I need Regional search engines to link building?

QuestionDear Kalena

You mentioned in your blog about the importance of using resources to locate the regional search engines for link building purposes. Could you explain a little more like one would use a regional search engine, and you could give a concrete example to find one?

Thank you very much.

Terry

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Hello Terry

The reasons you might want to find regional search engines include:

Web site 1) his/her client contains limited information to a specific region/country.
2 the client's Business) his/its has several web sites with different TOP-LEVEL DOMAIN, for example, widgets.com, widgets.com.au, widgets.co.nz.
3) his/her client has multiple target markets country wishing to reach through search engines.

The above situations mean that you need to have the sites listed in the relevant regional search engines so they can be found by specific target markets. It's all part of the process – having your site listed in as many relevant sites on the web as possible in the vital link building. This is especially important now with Google putting more emphasis on local search.

Some regional search engines can find your site automatically using your crawler (for example, Google.com.au, etc.) but others, such as niche search engines and directories manually edited, may require you to submit your website/s manually. That's why you need to have a list of regional sites accessible so you can see them all for the existence of your website/s and submit them if necessary.

A couple of sources that you can use to find regional search engines around the world include:

These sites list sub categories of search engines for various countries and regions. Thus, for example, if you were looking for a list of search engines and directories specific to Australia, you would click the category of the country concerned and be taken to the Australian list. You can also simply enter a Google search for Australian list * search engines * and find other lists.

You should do this for each market of the country that his/her customer web site targets.

Kalena

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Got a question from reader rescue of your choice? Post it in the comments and you can see it featured here on the blog.

Tags: link building, linking strategies, local search, search engines, seo


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