RSS does not equal Blogs

It is difficult to have a conversation about technology these days that does not involve RSS. In the Internet age, the communication should be instantaneous. RSS offers instant real-time distribution in a demand in the world.
What is RSS?
RSS is a standard format for distributing information or content on the Internet. Once a visitor subscribes to an RSS feed, you receive the new information each time the feed is updated.
RSS does not equal Email
RSS is not email, nor is it designed to be a replacement for email. RSS is an additional communication channel that can be used to distribute content. Newsletters has had a growing problem with spam. Email open rates have fallen, have become increasingly complex filtering systems and with the complexity and volume even "approved" messages has been unable to pass.
RSS Feeds are opt-in, and in most cases subscribers need not provide any personal information to subscribe. RSS is simply an alternative method to communicate with your audience.
Use RSS to complement the email. RSS technology is a great add-on to email communication, it will allow you to avoid spam filters and quite possibly reach a new audience that is leery of providing personal information to subscribe.
RSS does not have the problems inherent in email marketing. Email filters, do not prevent the message from crossing. RSS does not have any costs associated with maintaining the list. With RSS, the sender is known, compliance with the can SPAM Act is not a problem. RSS is 100% opt-in, there are no concerns of undue or e-mail clients that do not receive information due to spam.
RSS and email are not mutually exclusive. While it is true that there are significant benefits to RSS that are not inherent to email communication. RSS has not yet reached the tipping point. Thus, it is better to offer RSS and email as options for customers.
RSS does not equal Blogs
Many assume that RSS is only to distribute the contents of blogs, nothing could be further from the truth. Blogs and online magazines rose to popularity in recent years, and many bloggers use RSS as a means to syndicate and distribute your posts. Subscribers receive information whenever the blog is updated. However this is not the only use for RSS. RSS can deliver any type of content, including forum posts, discount coupons, newsletters or press releases. Blogs are just one type of information delivered by RSS feeds.
Blogs can be syndicated using RSS, but don't assume that the content found in an RSS feed is a blog.
How is Podcasting related to RSS?
Podcasts are simply RSS feeds that contain audio content in field enclosure. Last year the term podcast has expanded to include the RSS feeds that contain videos, as well as audio files. Podcasts use the RSS specification to deliver the rich media. In the short time that has been around for RSS, formed many misconceptions for a surprisingly simple concept. RSS is simply a standard for syndicating information (any information type) on the web. Users choose to subscribe to the information in an RSS feed. About the author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software to create, edit, publish RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a software company of wireless text messages.

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