wowaiwai: Blogs

2011年7月14日星期四

Marketing optimization 101 for Blogs

Podcast promotion
Podcasting is a great new medium, but creating a podcast is only half the job. Promote a podcast is also crucial for it's success.
1. educate the public.
It is important to remember that podcasting is a relatively new technology and not everyone understands or knows that podcasting is. is particularly important to educate users if your audience is not technical. Not only is it important to explain what is a podcast, but it is also important to explain how your podcast will help listeners. Instructions on how users can listen to podcasts should also be included.
Understanding Podcasting-http://www.podcasting-tools.com/podcasting-articles.htm

2. Chart
Add a graphic to your site so that site visitors will know what a podcast is available for your content. Colorful graphics have become the signature to alert listeners that podcasts and RSS feeds are available. The podcast flags were initially bright orange rectangles but as the popularity has grown, webmasters have bent the rules a bit.

Is available a free online RSS graphic tool that enables users to quickly customize buttons by selecting the text and the color scheme of the button that allows webmasters to coordinate their podcast flag to match your site's color scheme. Graphical experience is not required. Simply select alternative colors and insert text to personalize the graphics for animal feed.

Graphical tool online-http://www.feedforall.com/public/rss-graphic-tool.htm or choose ready made graphics fom: http://www.feedforall.com/podcasting-graphics.htm. 3. descriptive content
Make sure that the RSS feed of the podcast contains sufficient information related to the content of podcasts to grab the interest of listeners. The description should be keyword rich. A link to the audio file must be included in the description field. The audio file link is a great way for listeners to a podcast of the sample.

4. press release
Send a press release on the podcast. In addition to distributing your press release to editors, make sure you submit version free online press release directories.

Submit press release-http://www.softwaremarketingresource.com/pressreleases.html (scroll to submit release)

5. Podcast Directories
Submit podcasts to podcast directories. Podcast directories contain podcasts that cover a wide variety of topics. Inclusion in the podcast search engines and directories will hit a new audience.

Send to Podcasting directories-http://www.podcasting-tools.com/submit-podcasts.htm

6. consistent theme/interesting content
The last thing you want to do is turn off listeners who have subscribed. Provides audio files consistently formatted and consistently themed. Interesting content that is presented consistently gradually will increase your listening base.

7. create a community
Encourage feedback and dialogue with the listeners. Listen to the feedback from listeners and test their suggestions. Remember that the podcast for them not you.

Podcast promotion should be approached with the same tactics as website promotion. Identify and inform your audience will increase communication and dialogue.

About the author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software to create, edit, publish RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a software company of wireless text messages.

FeedForAll
The authoring tool for webmasters and content providers RSS feed!

RSS Feed
Automate sending rss. Automatically send your feeds!

rss2html
RSS to html script to display RSS on a website.

Audio recording Software
Record and edit audio files with software.

-Blog Feed

-Feed article.

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2011年7月13日星期三

RSS does not equal Blogs

It is difficult to have a conversation about technology these days that does not involve RSS. In the Internet age, the communication should be instantaneous. RSS offers instant real-time distribution in a demand in the world.
What is RSS?
RSS is a standard format for distributing information or content on the Internet. Once a visitor subscribes to an RSS feed, you receive the new information each time the feed is updated.
RSS does not equal Email
RSS is not email, nor is it designed to be a replacement for email. RSS is an additional communication channel that can be used to distribute content. Newsletters has had a growing problem with spam. Email open rates have fallen, have become increasingly complex filtering systems and with the complexity and volume even "approved" messages has been unable to pass.
RSS Feeds are opt-in, and in most cases subscribers need not provide any personal information to subscribe. RSS is simply an alternative method to communicate with your audience.
Use RSS to complement the email. RSS technology is a great add-on to email communication, it will allow you to avoid spam filters and quite possibly reach a new audience that is leery of providing personal information to subscribe.
RSS does not have the problems inherent in email marketing. Email filters, do not prevent the message from crossing. RSS does not have any costs associated with maintaining the list. With RSS, the sender is known, compliance with the can SPAM Act is not a problem. RSS is 100% opt-in, there are no concerns of undue or e-mail clients that do not receive information due to spam.
RSS and email are not mutually exclusive. While it is true that there are significant benefits to RSS that are not inherent to email communication. RSS has not yet reached the tipping point. Thus, it is better to offer RSS and email as options for customers.
RSS does not equal Blogs
Many assume that RSS is only to distribute the contents of blogs, nothing could be further from the truth. Blogs and online magazines rose to popularity in recent years, and many bloggers use RSS as a means to syndicate and distribute your posts. Subscribers receive information whenever the blog is updated. However this is not the only use for RSS. RSS can deliver any type of content, including forum posts, discount coupons, newsletters or press releases. Blogs are just one type of information delivered by RSS feeds.
Blogs can be syndicated using RSS, but don't assume that the content found in an RSS feed is a blog.
How is Podcasting related to RSS?
Podcasts are simply RSS feeds that contain audio content in field enclosure. Last year the term podcast has expanded to include the RSS feeds that contain videos, as well as audio files. Podcasts use the RSS specification to deliver the rich media. In the short time that has been around for RSS, formed many misconceptions for a surprisingly simple concept. RSS is simply a standard for syndicating information (any information type) on the web. Users choose to subscribe to the information in an RSS feed. About the author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software to create, edit, publish RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a software company of wireless text messages.