Link wheel is added to the message from: Search Engine Optimization SEO services
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2011年7月19日星期二
Search engine optimisation search engine optimization SEO partner > >
The external URL of the RSS feed, Search Engine Optimization SEO: http://www.seopartner.comCategory: views of human resourcesTotal: 188Share: we just added a link wheel SEO affiliate stations. What is link wheel? Link wheel to refer to the practice of linking external social web 2.0 sites (also known as parasites or satellite sites) in the associated wheel to support your ' hub'site. This hub and spoke of marketing is not new and we have [...]
2011年7月14日星期四
Marketing optimization 101 for Blogs
Podcast promotion
Podcasting is a great new medium, but creating a podcast is only half the job. Promote a podcast is also crucial for it's success.
1. educate the public.
It is important to remember that podcasting is a relatively new technology and not everyone understands or knows that podcasting is. is particularly important to educate users if your audience is not technical. Not only is it important to explain what is a podcast, but it is also important to explain how your podcast will help listeners. Instructions on how users can listen to podcasts should also be included.
Understanding Podcasting-http://www.podcasting-tools.com/podcasting-articles.htm
Make sure that the RSS feed of the podcast contains sufficient information related to the content of podcasts to grab the interest of listeners. The description should be keyword rich. A link to the audio file must be included in the description field. The audio file link is a great way for listeners to a podcast of the sample.
Encourage feedback and dialogue with the listeners. Listen to the feedback from listeners and test their suggestions. Remember that the podcast for them not you.
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software to create, edit, publish RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a software company of wireless text messages.
Podcasting is a great new medium, but creating a podcast is only half the job. Promote a podcast is also crucial for it's success.
1. educate the public.
It is important to remember that podcasting is a relatively new technology and not everyone understands or knows that podcasting is. is particularly important to educate users if your audience is not technical. Not only is it important to explain what is a podcast, but it is also important to explain how your podcast will help listeners. Instructions on how users can listen to podcasts should also be included.
Understanding Podcasting-http://www.podcasting-tools.com/podcasting-articles.htm
2. Chart
Add a graphic to your site so that site visitors will know what a podcast is available for your content. Colorful graphics have become the signature to alert listeners that podcasts and RSS feeds are available. The podcast flags were initially bright orange rectangles but as the popularity has grown, webmasters have bent the rules a bit.
Is available a free online RSS graphic tool that enables users to quickly customize buttons by selecting the text and the color scheme of the button that allows webmasters to coordinate their podcast flag to match your site's color scheme. Graphical experience is not required. Simply select alternative colors and insert text to personalize the graphics for animal feed.
Make sure that the RSS feed of the podcast contains sufficient information related to the content of podcasts to grab the interest of listeners. The description should be keyword rich. A link to the audio file must be included in the description field. The audio file link is a great way for listeners to a podcast of the sample.
4. press release
Send a press release on the podcast. In addition to distributing your press release to editors, make sure you submit version free online press release directories.
Submit press release-http://www.softwaremarketingresource.com/pressreleases.html (scroll to submit release)
5. Podcast Directories
Submit podcasts to podcast directories. Podcast directories contain podcasts that cover a wide variety of topics. Inclusion in the podcast search engines and directories will hit a new audience.
6. consistent theme/interesting content
The last thing you want to do is turn off listeners who have subscribed. Provides audio files consistently formatted and consistently themed. Interesting content that is presented consistently gradually will increase your listening base.
Encourage feedback and dialogue with the listeners. Listen to the feedback from listeners and test their suggestions. Remember that the podcast for them not you.
Podcast promotion should be approached with the same tactics as website promotion. Identify and inform your audience will increase communication and dialogue.
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software to create, edit, publish RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a software company of wireless text messages.
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