2011年7月15日星期五

Where to draw the lines displayed search engines and your customers

I've read in a blog entry from ChrisBoggs of content for search engines and content for clients. You would think after all these years of Internet business and the growing popularity of buy online, find resources, or sell their own services, which we would all be instant experts on SEO and proper placement of the content.

Good look around the net and see how many results take you to sites that have a meaning, and sites that are so jumbled with the information, it leaves you wondering how they ended up as a result of this search. Both sites make it into the top rankings. Seems like a contradiction here content SEO version content quality and which produces results. well, they both do. The real problem is with your potential customers are taken care of if you have a nice clean site with information that leads them to use your services versus mixed up words devoid of meaning. Well I know you think that the quality of compelling content better, but it appears that many site owners don't know what they might have great content and results. The real key to understand is how search engines see your keywords and content.

Search engines use algorithms to your content. They read your meta data and content of your body. But when they read this content is not the same as you or I read this content, they see this as templates and the changes of these models are the basic things like bolding, capitalization, spaces, dashes, font size, etc.

So whether you're compelling content or the content of the cluttered, it does not determine your rankings from search engines. That improves your ratings on content is placing your keywords, your content and how they are used on your site. If you sell widgets and your site does not convey all of your pages, you will not rank for that keyword.

Personally, if you are trying to stuff your site with key words for the sake of traffic then take the time to make sure that the content makes sense for the reader and use a sufficient number of keywords on a Web site to meet in search engines. There is nothing worse then search and find sites that are completely meaningless. Why people are going to spend your money on your site if you fill it with words that do not give a clear idea of what you offer?

If you can't write good quality content, and you're not sure how to properly place the keywords then maybe it's time to hire a ghost writer for your site.


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