No matter what you call them: vodcasts, vidcasts, videocasting, or video podcasting ... There are some actions behind the scenes, you can take to help attract more attention to your video productions. As well as websites, no matter how content is incredible if interested people can't find it.
Use the following suggestions to help increase the exposure they get their videos ...
1. Use keywords in video file name enter keywords in the name of the video file. To determine which keywords to use, not simply rely on intuition; research, as you would for a Web site, to see what they are looking for people of relevant terms.
2. Create Video Feedcreate an RSS feed of all videos in a collection. Each feed item must contain a different video in field enclosure. Optimize feed using related keywords. For additional help, there is a Tutorial for creating Feed of Videocasting in http://www.feedforall.com/videocasting-tutorial.htm.
3. increase the exposurehost their videos on YouTube, and embed the video on your site, which will increase the count of video on YouTube. The more popular a video appears to be, the more exposure you will receive.
Video 4. name and description in the description and name of the video, use keywords that relate to the video content. Create a compelling title and description still relevant that will encourage people to click-through.
5. Google video Sitemap create a video sitemap to search engines. For details about what to include in such sitemaps, Google gave specifications in your Google Webmaster Central Blog at http://googlewebmastercentral.blogspot.com/2007/12/introducing-video-sitemaps.html. 6. Meta data include metadata in video file. Search engines latest video will often depend on meta data to produce relevant results. Many video editing products allow you to edit and customize the metadata associated with the video file, and you should use it the same way you would use the meta data for a Web page.
7. Optimize landing page optimize the site's home page, embed the video on a Web page on your site and then use standard SEO techniques to optimize this Web page for search engines. Use keywords that relate to the video on the page that contains the video.
8. Transcriptsprovide a text transcript of the video, both at home and in the RSS feed for the video.
9. Embed URL in the videotag the video with your logo on the home screen of the original video and include the website address at the bottom of the video to increase your brand exposure.
10. leave them wanting morethe video should be a teaser and leave your audience wanting more. Engage the audience, but try to encourage the Viewer to visit the site or to see other videos to learn more.
YouTube Feed 11. send YouTube creates an RSS feed for each user account is created. In addition to manually create an RSS feed, you can also use the feed to promote your YouTube videos. The details of formatting to the YouTube video feeds can be found at http://gdata.youtube.com/feeds/api/username/uploads (replace "username" in the url with your own user name YouTube account).
12. anchor text when linking to the video, using anchor text that contains keywords that relate to the video.
13 video presentation. Send the video to all sites of video and video podcast sites. Here are some sites of resources to get you started ...
& Video podcast submissions-http://www.podcasting-tools.com/submit-podcasts.htm
140 places to send your video list-http://www.stephanmiller.com/my-link-lists/140-place-to-submit-your-video-list/
15. Track views track and analyze the number of views it receives from a video. If you find that a substantial number of viewers is abandoning the video before completion, the chances are good that the video is too long and might benefit from trimming.
16. Social Bookmarkinguse social bookmarking to draw additional attention to videos. This will also help with the number of incoming links, which in turn will help to improve search engine ranking.
Videos are the latest marketing channel. To do most, optimize the video and increase the exposure it receives.
Video optimization-part 2about the author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software to create, edit, publish RSS feeds and podcasts. In addition Sharon manages marketing for recording and editing software, RecordForAll http://www.recordforall.com audio.
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