Marketers in RSS: The Best Of
Copyright 2005 Rok Hrastnik
What savvy marketers have to say about RSS?
What are your tips?
We define how to discover that at the end of 2004 to collect the best possible insights on RSS marketing from top marketers and RSS developers and leaders, to Unleash Marketing & Publishing RSS feed. Let s get started
1. How can RSS be fully integrated into our mix of marketing and communications
Answered by Robin Good, MasterNewMedia.org
"What can see RSS is an effective marketing channel that allows easy and broad distribution of its core channels of news and information to the widest possible audience with very low costs, maximum compatibility with a large number of media devices and with the additional capacity for the customer to have this information and reuse it to hir benefit (his + hers).
That allows customers to become even more marketers and promoters of their own products and services. If we allow openly public RSS feeds content to be freely syndicated, subscribed, re-aggregated and republished only found new and greater value can be extracted whenever somebody will do that.
So it is important not to keep RSS newsfeeds in locks.
RSS is a viral marketing channels more pure. Their vitality being written clearly in its acronym: Really Simple Syndication.
Yes, you need to do these three words make sense for you to get the most of this content format.
Enable distribution. Do not limit it.
Let others take your RSS feed and do things with it. Encourage them to do so. Have them use it to publish their news (among others) on your home page. Help them achieve this. Write and explain with short stories or simple tutorials as it is easy to search, filter and aggregate content different RSS feeds and create newsfeeds dedicated niche in most any topic you can think of. Explains candidly that if you create such newschannels devoted they can be so easily republished as news site, which can carry contextual ads (Google AdSense) since day one. very sustainable if not quite profitable. See for example the work done by Waypath with his experience of Blender and see what other useful and complementary uses of RSS feed that can be economically profitable ".
And another great tip from Robin: "create as many RSS newsfeeds to your content as are the topic/topics that you cover. Don't put all your content in a generic RSS channel. "
2. what will really drive readers/customers to adopt RSS? Buyers of products and services are more likely to adopt RSS?
Answered by Bill French, MyST technology partners
"I don't think anyone wants to adopt RSS; quite want up-to-date information in a controlled and organized that helps them do their jobs better, or manage your diet of personal information. This is precisely the reason we (mostly) SMTP-but none of us considered adoption SMTP ". E-mail applications and the advantages of a store and forward architecture with reasonable assurance of delivery led us to the Kingdom of SMTP. And the driving force that seems to be causing pioneers to use RSS feeds has more to do with the volume of news and information that we find ourselves awash in each day.
There is no question; everyone will eventually adopt RSS (or similar formats), but we'll know what happened when anyone refers to it as RSS. ;-)"
3. how you'd compare RSS and email as content delivery tools?
Answered by Tom Hespos, Underscore Marketing
"RSS is all about consumer control. How many times have you thought about subscribing to a newsletter by email but thought, "Nah, they'll probably sell my email address to spammers" and do not subscribe? With RSS, consumers can unsubscribe feeds at any time, so the risk of receiving spam or unwanted content is virtually nil.
I think consumers were expecting something like this for some time. The added control will make them more likely to want to aggregate content from editors who regularly read. As a marketing guy, I think it's appropriate to mention that moving to RSS is not without its risks. Content publishers know that is a little tricky to unsubscribe from a newsletter by e-mail, so that they took some chances with their e-mail newsletters that they won't be able to assume with RSS they carry stand-alone sponsor messages, upload your HTML newsletters with animated ads, maybe take a risk with some of the stories they write.
Once the button "unsubscribe" is ali for subscribers to feeds, publishers may not have a second chance if they screw up. With RSS, there is no passing a message "Please come back" to people who unsubscribe. If you lose someone, you lose them until they decide to come back. So I know editors have to deal with RSS with kid gloves repeatedly until they get a feeling that your subscribers will like and what will they run to the door. "
About the author:
Learn how to take full advantage of marketing RSS feed and get all the skills, knowledge and information about procedures for implementation of RSS in your marketing mix, direct marketing, PR, e-commerce, internal communications and online publishing, SEO, traffic generation and customer relationship management. Including complete interviews with more than 40 RSS marketing experts. Click here now: http://rss.marketingstudies.net/book/
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