Ego searches are free and simple searches designed to monitor blogs and news portals for mentions of your company, product, competitors or other specific keywords. Conducting ego searches not only allows you to stay informed, but also allows you to maintain a strategic advantage over competing companies. A number of new Internet services is freely available that make these ' ego ' searches easy and painless. Dynamically created keyword based on RSS feeds, update your RSS reader or news aggregators, each time new information containing the keyword appears in the searched resources. Dynamic feeds match requests against new information as it comes online in real time.The following free services enable RSS feed ego searches.google News -simply conduct a keyword search of Google News, and then click the text that says "rss", then save the url of the feed in your RSS news reader. Each time a new article with this keyword appears in the Google News feed in your RSS reader will automatically update.
http://News.Google.com/News BlogPulse -discover what's being said about your products, your organization or your industry in the blogosphere. Conduct a search keyword or url on BlogPulse. Click the orange RSS button above the search results and save the feed to your reader. Each time the keyword appears in a blog indexed by BlogPulse you will receive a new item in your feed reader. Another feature of BlogPulse is that will chart the occurrences of the keyword, providing a representation of the image so that trends can be easily viewed. Hovering over the chart lines will provide details of the actual blog mentions.
http://www.BlogPulse.comPubSub -search on a keyword, then save and add the feed to your RSS reader by using the icons provided. Optionally with PubSub you can direct your search to alert you of posts on specific areas of interest, including press releases, SEC filings/EDGAR, Newsgroup Posts or only Weblog entries
http://www.PubSub.comTechnorati -Create watch lists, by typing the search term Add item to the watch list, and then scroll to the bottom click the blue RSS icon to get the url of the RSS feed that can be added to your reader. Technorati is a real time search engine that keeps track of what's happening in the blogosphere. To set up a watchlist that you will have to create a Technorati account.
http://www.Technorati.comIce Rocket -simply Ice Rocket of the search and click RSS 2.0 to get the url of the RSS feed that contains the search term. Add the url to your RSS reader or newsaggregator.
http://www.IceRocket.com/
Find articles -traditional media channels can still be monitored using RSS. 'S FindArticles routinely checks magazines and publications for the keyword mentions. Do a search and click RSS alert "to get the url of the RSS feed. Add the feed to your reader to receive instant notification of new articles.
http://www.NewsTrove FindArticles.com/NewsTrove-indexes millions of news articles from a myriad of sources. Build an RSS feed on any subject imaginable. Type your search words in the search box. Click ' Browse ' click the orange XML icon on the right side of the search results page and save the feed to your news reader.
http://www.newstrove.com BlogDigger -BlogDigger monitors the blogosphere, and generally what is said daily at blogs. Do a search on Blogdigger and click the orange XML icon to retrieve the url of the feed search. The feed then must be added to your RSS reader.
http://www.blogdigger.com/DayPop -do a search and click the icon to the right that says XML, save the feed to your RSS aggregator. Only the most recent search results will be displayed.
http://www.daypop.com Yahoo News -do a search then click on "View as RSS" in the right-hand column to save the feed in your aggregator. The feed will check Yahoo news for mention.
http://News.yahoo.com/Overall, ego searches are a great way to stay informed and maintain a strategic advantage over competitors. Know exactly what your competitors are doing online offers a competitive advantage that can be used to your advantage. Keyword RSS feeds can be used to monitor key phrases to trademark abuse or monitoring of the effectiveness of a specific press promotion. Although they sound frightening ego searches are simply good business sense.About the author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software to create, edit, publish RSS feeds and podcasts. In addition Sharon manages marketing for FeedForDev http://www.feedfordev.com an RSS component for developers.
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