REALTORS employ RSS Feeds to sell houses

Daily more Realtors are turning to RSS as a tool to market homes for sale. The growing RSS phenomenon in market realty makes perfect sense. Unlike email RSS feeds has a delivery rate of 100%. In addition, the costs involved in creating and managing an RSS feed are insignificant when compared to print advertising that Realtors spend on each week. Imagine the amount spent each week to promote several properties in circulars and weekly newspapers, compared with the costs associated with updating and managing an RSS feed.

How it works:

1. create specific Feeds.
Create RSS feeds of houses for sale in a specific city or ZIP CODE. Another consideration is to create an RSS feed based on cost House or create a feed of open houses scheduled in a specific region. RSS Feeds can be created manually using a text editor.

A step-by-step guide is available at http://www.make-rss-feeds.com or software specifically for the creation of RSS channels can be used.The REALTOR publishing RSS feed controls what information is distributed in the RSS feed, then finally is decision of REALTOR if include teaser copy or full articles. Generally most REALTORS use similar copy to print ads to attract the attention of homebuyers.

After you have built an RSS feed, you will need to download the feed to your server. This can be done using a standard FTP client (if it is not embedded software for animal feed). The feed is usually placed in the domain's root directory like this: http://www.mydomain.com/nameoffeed.xml or a subdirectory like this http://www.mydomain.com/rss/nameoffeed.xml.

2. promote the Feed.
Once you have an RSS feed you will need to promote the feed on the company website realty, submit that the numerous RSS feed feed directories and inform customers about the availability of RSS feeds.

To signal to website visitors that an RSS feed with content related to the website available, include a colorful graphic on the site. REALTORS can customize RSS feed buttons by selecting the text on the button and the color scheme of the button. Once the color and the text is inserted, a custom graphic is created instantly. Webmasters can easily match the style of the RSS button to the theme of the site.

Create custom RSS buttons-http://www.feedforall.com/public/rss-graphic-tool.htm many site visitors who have installed RSS aggregators/readers automatically detect an RSS feed on the site, if you add a small portion of text to the field of the web page header. Use the following format to assist RSS readers in auto-detect the location of the RSS feed.

[link rel = "alternate" type = "application/rss + xml" title = "rss" href = "http://www.yourdomain.com/rss.xml"]Replace the brackets [] with smallest and largest <> then symbols and replace http://www.yourdomain.com/rss.xml with the URL of the RSS feed.

To increase the exposure of an RSS feed realty, REALTORS must submit the RSS feeds of search engines and directories. This can be done manually. Just as you would submit the URL of a Web site or web page to a search engine, or you can use software to automate the process. There is a great list of RSS directories at http://www.rss-specifications.com/rss-submission.htm. If you prefer to automate the sending process, consider evaluating RSS submit available: http://www.dummysoftware.com/rsssubmit.html.

3. update the Feed.
Update the RSS feed (s) daily or weekly, adding a new feed item, such as new properties are available. Home feed items for any properties that have changed in price.

4. RSS Feed tips.
To maximize the benefits of using RSS marketing do not forget to include the telephone number of the company realty or link to the site in the description of the food, so that any potential buyers will call the appropriate Office to receive additional details or to schedule a viewing. Includes images of the House in the description of the RSS feed, to which the property will attract the viewer visually. Highlight different homes each week or emphasize different property resources every time a property is listed.

It is also recommended that Realtors communicate success stories, allowing buyers to know when the houses are under-contract, but still on the market, or to communicate when the properties are sold and is no longer available. The realty market will benefit from RSS as a technology, it is a natural fit for the real estate sector.

About the author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software to create, edit, publish RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a software company of wireless text messages.

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