There is little argument from webmasters and publishers that RSS brings in traffic. Then when you made the leap and created a feed, how do you tell your visitors about the feed? 1. Submit your RSS Feed to RSS directories.
This will not only increase the number of sites linking to your website and increase your link popularity, will also increase the profile of RSS feeds. There are multiple RSS search engines and RSS directories which allow freely submit RSS feeds. Feeds are generally categorized and grouped by subject. Netizens looking for RSS feeds on a particular subject will often look for the RSS directories, to find a feed that matches your specific criteria. Topic directories specific RSS feed and podcasting are also emerging. Choose a web feed's category carefully and only submit relevant feeds to topic specific directories. A great list of directories is located at http://www.rss-specifications.com/rss-submission.htm
Particular topic example-http://www.realty-feeds.net or http://www.religious-podcasts.net
2. Explain RSSWhile you finally have figured out some RSS of your visitors may not have the concept while brilliant, can be a little confusing for the beginner. The concept of RSS feeds can be completely new to some of the visitors of your site. Therefore, it is generally good practice for site visitors through the steps to locate the foot, subscribing and reading an RSS feed. It is generally a good practice to include a page on your site that contains a general explanation about RSS and details how site visitors can subscribe to an RSS feed. Sample explanation page that can be used for your Web site: http://www.rss-specifications.com/rss-subscriptions.htm. RSS specifications authorized replication of this Web page. It can be republished, simply insert your RSS feeds or otherwise Customize the material to explain RSS to visitors of your site. Graphic on the site 3.
Since the inception of RSS, brilliant graphics flags have been used to indicate the location of an RSS feed. Now instinctively, site visitors often seek a colorful banner in websites. The looks of the flags have changed, but there are a variety of options. When you add the image, make sure to link to the location of the RSS feed. Some webmasters use chewing gum to indicate the presence of feeds, web surfers click chicklet that relates to your feed reader or news aggregator and RSS feed is added to your list of feeds. Others feel that the volume of chewing gum simply add confusion and opt for a single chart relevant RSS.4. Press
As with any important addition for your company, it is entirely appropriate to send a press release to let the media know you have RSS feeds available for specific content. This will bring together many times a little attention. In addition, key news editors may choose to subscribe to the RSS feed to keep track of their latest corporate news. Considering the possibility of these signatures, makes a press release to signal that the availability of an RSS feed with simple common sense.5. newsletters
Include a mention in your email newsletter content is now available via an RSS feed. Many newsletter subscribers enjoy an alternative method of signature and will sign a web feed also. 6. Auto Discovery
Some of the visitors of your site can be web savvy. Be sure to include an Autodiscover tag in the header of each HTML web page. Many RSS readers will automatically discover that an RSS feed is available for specific content and notify the site visitor and ask them if they wish to subscribe.7. make a news reader
Distribute preloaded branded RSS readers for the company name. The great advantage of brandable newsreaders is that you can include all your RSS feeds on it. Any downloaders will have immediate access to your RSS feeds in news reader with brand.
Readers brandable-http://www.deskshare.com or http://www.customreader.com
8. BlogIf you have a blog or know bloggers, be sure to share with them that you have added an RSS feed for a specific content. Blogs are a great vehicle to spread the word. Marketers instantly realized the power of Word of mouth, but some marketers understand the blog the mouth movement. This growing phenomenon added credibility for online blog authentications.To reap the benefits of an RSS feed, it is important the feed be properly publicized. Simple steps to promote an RSS feed will go a long way to ensure adoption of feeds.
About the author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software to create, edit, publish RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a software company of wireless text messages.
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