Publishers are evaluating options and determining how they can profit from RSS feeds. The two obvious contenders that publishers are considering to profit from their RSS feeds are: subscription RSS feeds and RSS feed advertisements.
Signatures.
Subscription feeds are designed so that subscription fees are charged for unique quality content. Publisher include teaser copy in the RSS feed and readers have to purchase a subscription to view the contents in full. The New York Times was the first to introduce the subscription model. Initially the NY Times faced some resentment from users who had used RSS based on free content, but ultimately consumers realize that companies must achieve profits to continue.
The higher the value of the content contained in the feed and content uniqueness will determine the success of subscription-based feeds. Simply put, if readers can get the same quality and quantity of content from a source free alternative that will be. Not unlike magazines, if the content of the Publisher is providing is unique and valuable, the subscription model will develop.
Ads.
The web has suffered a series of revisions for models of online advertising. Banner ads, since it takes an effective way to generate valuable are screened or filtered by most novice users. Text ads have become commonplace and are much less effective than they once were, advertising in RSS feeds was a natural step for online advertisers.
Announcements related to the content of the RSS feed, or the Web page or contextual ads achieve the highest success rate. As a result advertisers and content providers must critically evaluate ad positioning systems to determine which system produces the greatest relevance in contextually-based ads.
Google AdSense delivers relevant ads contextually while Pheedo provides feeds related category. Editors need to determine which model will produce ads that are relevant to the content of the RSS feed and actionable by readers of feeds.
Hybrid ads.
Other hybrid alternatives to profit from RSS feeds include optionally giving subscribers the choice. A small fee to many can give subscribers the option of payment for feeding free of advertising or display ads in the feed. The business model is reminiscent of adware in his childhood, where users can use the software for an unlimited amount of time. Inline ads software had been compensated for publishers and ad impressions or clicks. If users preferred a ad free version of the software they could purchase a registered copy that would eliminate the embedded ads.
More information on advertising in Feeds with a comparison of ad serving technologies.
http://www.feedforall.com/Advertising-in-RSS.htm
Online advertising is constantly evolving. Content publishers and advertisers are adapting and evaluating new models for advertising. RSS feed subscriptions and advertising are only one step in the evolution of online advertising. Knowing your audience will help editors determine the most effective model for profiting from content contained in an RSS feed.
About the author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software to create, edit, publish RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a software company of wireless text messages.
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