Infographics are useful but they must evolve

Infographics. I love them.

Nothing better than using a colorful, easy to read, that a couple of important data indicates that justifies sense tells the story. In fact, more than a year ago, I said that "Infographics are new documents. Our media consumption diet has shifted from steaks Shish kabob ".

Infographics to becoming the norm – the average risk for getting rich
However, recently, I started seeing this time early adopter average get rich. We are starting to see infographics for each topic and I get infographics, addressed to me in the press releases, or you can create infographics from your resume on request. Heck there is even an infographic for infographics on HuffPo and another site my friend Scott Laughing Squid. In fact there are more than 570 000 number of an infographic images on Google, and even a Flickr pool has more than 5000 photos.

How else can they develop?
Well let's think. As more data, of course, we must continue to make data presentable and consumable, we blend Shish kabob (short form content) and steaks (full form). Well they can be interactive, because clicking on them, you may receive additional information, and you can dig into nested data, see how Newsweek makes it to the best countries in the world, or as Forbes tracking migration in the United States or as National Geographic layers on infographics on how we are fast approaching 7 billion people on Earth.

I like what made Joe Chernov at Eloqua, I think he does some of the most interesting things in this space, when it comes to marketing in new environments, he created the Probook, containing elements of history, data, graphics, deeper. As one of our clients (disclosure) I have worked on this project with Joe and Jess3 who popularized this environment, so much so that many other firms imitating Jess3. I look forward to how they will continue to advance the medium.

If you see some interesting evolution of infographics (3D, interactive, digital books, video) please leave a comment and shout out to these new projects, let's give them some visibility.

Infographics are useful but they must evolve.

This entry was posted on Thursday, July 7, 2011 at 8: 18 am and is filed under MicroMedia. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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