2011年7月15日星期五

Charitable donations to the newspaper industry Murdoch Google $ 5 m certainly not included

To the front page of Google News International site traffic estimates, journalism practice 43% and 88% declining numbers showing stories to is giving $ 5000000 organizations try to find innovative ways to continue to.

Google has many United States newspaper tension is $ maple syrup us 5 encourages donated Digital Journalism innovation. United Kingdom number of web users today beyond Nielsen estimates, international news front page for paywall to access subscription content go about 362,000 362,000 user is monthly. Before they rise a paywall from the Murdoch papers content estimates also 3100000 monthly unique visitors average. 1780000 Now only going to only 20% of access subscription content.

Today, TechCrunch about newspaper industry's malaise Google executives released a plan to give $ 5000000 and feels itself blame everything has gone wrong is bad. The only proviso these to find an innovative way to continue the practice of journalism in the Fund receives.

Google is $ 2000000 John S and James l Knight Foundation will give to the Knight News challenge $1000000 and us $ 1000000 allows continuation of journalism to go. The remaining $ 3000000 is spent internationally.

Mr Murdoch is probably one of the many beneficiaries, and he in the past "stealing his content" and accusing them can't really see to announced: "must pay the joint opt-in compensation for our content immediately and aggregator. We move toward paid content now or you will be content authors — people in this Hall — people and pay the final price winning content kleptomaniacs ". Google the content kleptomaniacs do?

Worth donations TechCrunch story to quote Google completely: "journalism is fundamentally a functioning democracy is. As a media organization global online presence and grow, so we play our part on the technical side is keen — online; Of new ways of presenting the news on experimental Google maps and YouTube directly for readers of the website more attractive to you like providing tools; enable publishers to generate more revenue of google's digital platforms to heavily investing. Not to mention the tax deduction of $ 5000000.

And from this SIN among the frame of mind that Google micro-payment system is released later this year to plan paid newspapers directly called Newspass search result links to content, to save the newspaper industry is another attempt. Direct link Newspass micro payments for news agencies provides Google News from the property.

Works with the news basically providing results of system Google paid and free of charge. Select the user to click the paid results and they through Google check-out fee; Read the content if you do not want to use the Google check-out, no longer.

CNN reports that Italy newspaper La Repubblica Google already at the Publisher's service Italy pilot and Italy newspapers contact report. Henrique de Castro, Google's Vice President in translation of the statement, said "our partners not rivals, the newspaper industry wants to be"

Just Google the content one click "integrated payment systems, you can buy the news can content publishers revenue tablet computers using Newspass and Web Mobile single infrastructure" to start. Among the many different types of consumer payments, long-term subscription and flexibility such as micropayments as long as one news site one log-in should be.

Of subscribers seems Murdoch paywall efforts had predictable consequences: the fallout. And 362,000 say many Nielsen audience behind paywall, confidence is very low number of people to buy the times online subscription to the BBC claimed to print subscribers or free access and means any user of the "suggest is only paying a fraction of the people online,, 362,000 off can be done and the real numbers much lower.

To work have always been highly controversial, Murdoch paywall ideas news sites are only a handful of specialist financial justification about the ability of scepticism: World publications were not successful mainstream, General news paywalls right than it is.

2000'S first tried put behind many online publishers content, paywall, but "saw a tidal wave of user-generated content and blogs, web 2.0 era and was forced to face withdrawal became famous.

Now, slowing advertising, you can't make real money, the financial crisis online advertising by paywall debate vigour in the Rupert Murdoch has resurfaced many sounds from Obama. Controversial for its paywall this year since the readership plummet so far report talk implementation.

Google initiative involves the creation of each publication's own bespoke paywall and payment system Murdoch's approach is to not follow. This is to configure it, users had contributed to paywalls multiple fault claim.

Times paywall solo attempt to be just that, past mistakes were repeated. Service neutrality as it offers one of the players can implement a broad initiative several Internet paywall system work, best chances Google Newspass proposing simple: one stop solution.

And driving traffic to newspaper websites in the Google newspaper easily they do so that claims can prevent access to content, web search engines if you have selected. This unprecedented charitable donations anywhere close to News Corp's bank account would be is rather.

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