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2011年7月31日星期日

Car accident refraction system abuse

Inverted Wenzhou's "harmony" move that if declared bankruptcy comes to power.

The disaster is killed or injured more than 200 people, pressed to gradually reveal the terrible truth: man-made disasters. We know that it is so it can only do this. But obscured in smash the Ministry of railways, finally a little truth, we will still have the joy of a trace of the winner.

Microblogging forced media, media create public opinion, violates the prohibition of control brains, the truth to emerge. A people who are tired of the process, because the results from the very beginning, also will get a grip on power. In such a country, most controls the mouth, eyes and ears, except decisions with powerful information leaves, to one of your own effects already entrusted to the truth of the great depression was in the media and the media. But this summer, conscience no longer afraid of melting pulp, mantle mean enough to empty out detention, to the raging flames, seemed to burn throughout the old world.

The Ministry of railways, the symbol of autocracy and corruption, CAME tumbling Collapse in the examination of the population, less than a week, infestations of iron and steel giant eye stones, because he will be tried in people.

A few days ago, he was a monster with arrogant and persecuted, I turn a posture of the railways I call the shots. People in the compartment seems to be his hostage and slaves, their use and revile dignities. This militarization and planned economic system breeds of freaks, that State within a State: he has his own system of courts, there is a hegemonic subject to the public, independent and high above, no one can shake their domination of the Kingdom. Justice and citizens ' rights is not in the scrutiny of the column, he was drag racing pleasure. With former Director Liu zhijun rail Kingdom controlled, clean, exclusive works even the direction is the direction of the railway.

LiU zhijun drag China corruption Group at high speed as bait and tie up the Government in this crazy high speed travel to wagon-this is not a destination. High speed, fast, self-service sth different types of high-sounding reasons, appears to be the only railroad into a road of independent innovation, no arrivals after an unprecedented rapid development path, looking for landing point of China's economy opens up a new road, that officials agree without prior consultations to seek employment and economic growth and political demands. The agent shot in required of officials, Liu zhijun easily get unfettered power.

Faster, better, stronger, over mainland China suddenly of Olympic Games a strong self-confidence, they want to hasten to catch up with world powers. Speed near perverted obsession, led to a great leap forward movement of the railway. Speed speed increased again, by car, followed by the rail system. Land of moaning, behind the driving rail wheel all the way, was tears of relocation of people. Road movement sweeping the continent, home to many Chinese. On the front of the dazzling speed, people's knees.

No output, Monster Shuttle, road vehicle exchanges, people can't see the distant, more do not know what is at the end.

Last year a home visit, see set up a root in the Guanzhong plain thick concrete severed post, Qinling mountain of sight inquire., I have been cutting pain, I know that the development of the beast has been claimed to be able to slam the oil lands. Acquaintances said high-speed train project oversight, everything on the site is a boss in charge, he is afraid of technical problems with print quality and was forced to resign. I understand the great leap forward will leave infinity affected rail system.

Fixed is for what? Why are we so fast?

Allows for high-speed civil aviation does not guarantee the construction of the airport after the destruction of so much land, several high-speed destroying more land, and the only to pull the same group of people. More people flow, means more land barren, inflation is not going to stop. Wheat, maize, sorghum, soya beans are produced on the road from you?


View the original article here

2011年7月30日星期六

Accident or rear drag on the railway system in China export

Inverted Wenzhou's "harmony" move that if declared bankruptcy comes to power.

The disaster is killed or injured more than 200 people, pressed to gradually reveal the terrible truth: man-made disasters. We know that it is so it can only do this. But obscured in smash the Ministry of railways, finally a little truth, we will still have the joy of a trace of the winner.

Microblogging forced media, media create public opinion, violates the prohibition of control brains, the truth to emerge. A people who are tired of the process, because the results from the very beginning, also will get a grip on power. In such a country, most controls the mouth, eyes and ears, except decisions with powerful information leaves, to one of your own effects already entrusted to the truth of the great depression was in the media and the media. But this summer, conscience no longer afraid of melting pulp, mantle mean enough to empty out detention, to the raging flames, seemed to burn throughout the old world.

The Ministry of railways, the symbol of autocracy and corruption, CAME tumbling Collapse in the examination of the population, less than a week, infestations of iron and steel giant eye stones, because he will be tried in people.

A few days ago, he was a monster with arrogant and persecuted, I turn a posture of the railways I call the shots. People in the compartment seems to be his hostage and slaves, their use and revile dignities. This militarization and planned economic system breeds of freaks, that State within a State: he has his own system of courts, there is a hegemonic subject to the public, independent and high above, no one can shake their domination of the Kingdom. Justice and citizens ' rights is not in the scrutiny of the column, he was drag racing pleasure. With former Director Liu zhijun rail Kingdom controlled, clean, exclusive works even the direction is the direction of the railway.

LiU zhijun drag China corruption Group at high speed as bait and tie up the Government in this crazy high speed travel to wagon-this is not a destination. High speed, fast, self-service sth different types of high-sounding reasons, appears to be the only railroad into a road of independent innovation, no arrivals after an unprecedented rapid development path, looking for landing point of China's economy opens up a new road, that officials agree without prior consultations to seek employment and economic growth and political demands. The agent shot in required of officials, Liu zhijun easily get unfettered power.

Faster, better, stronger, over mainland China suddenly of Olympic Games a strong self-confidence, they want to hasten to catch up with world powers. Speed near perverted obsession, led to a great leap forward movement of the railway. Speed speed increased again, by car, followed by the rail system. Land of moaning, behind the driving rail wheel all the way, was tears of relocation of people. Road movement sweeping the continent, home to many Chinese. On the front of the dazzling speed, people's knees.

No output, Monster Shuttle, road vehicle exchanges, people can't see the distant, more do not know what is at the end.

Last year a home visit, see set up a root in the Guanzhong plain thick concrete severed post, Qinling mountain of sight inquire., I have been cutting pain, I know that the development of the beast has been claimed to be able to slam the oil lands. Acquaintances said high-speed train project oversight, everything on the site is a boss in charge, he is afraid of technical problems with print quality and was forced to resign. I understand the great leap forward will leave infinity affected rail system.

Fixed is for what? Why are we so fast?

Allows for high-speed civil aviation does not guarantee the construction of the airport after the destruction of so much land, several high-speed destroying more land, and the only to pull the same group of people. More people flow, means more land barren, inflation is not going to stop. Wheat, maize, sorghum, soya beans are produced on the road from you?


View the original article here

2011年7月16日星期六

Create a VRM system of power in the hands of buyers – Disrupting sellers

The Internet continues to move Away from the right people. Four years ago, I had the happiness of meeting with one of the fathers, the God of Internet industry, esteemed Doc Searls, you can know his contribution to the book the Cluetrain Manifesto. Doc invited me to uber think-tank, Harvard Berkman Center which focuses on how the Internet affects society and during lunch Doc shared with me his woes as each medical provider (physician and pharmacist, SWP outside) do not have any opportunities to write complete data, or as a sales person will contact him when he was not ready to buy.

Understanding of VRM systems
As a result he began to explain to me about the supplier relationship management (VRM) system designed for buyers and people to power over the institutions. What is the VRM? This is a continuation of the trends in social business space, which puts the power in the hands of the people: This allows buyers to submit applications for sellers, anon and force vendors to bid for business is based on conditions that buyers want. No more intrusive sales calls must be made no more spam should be reviewed, and it allows customers to quickly get to bid against each other in real time – dropping prices, accelerate the sales process.

Simply put: VRM systems put the power in the hands of buyers, sellers in their process and the transition of power from sellers.

Consumer space gives early forerunners of VRM
Approximately one year later I made some projections from my former employer, which we would start seeing VRM systems appear, and although we were defined correctly, it happened more slowly than we predicted, but now, we continue to see growth. It has been several years since a VRM was predicted to grow and now we see movement. First of all in the space of the owner of the House, we are already seeing a red beacon, FindaPro, and in one form or another, Angie's list, which allows home owners put out a request for quote for local labourers and soldiers. However, unlike the "wanted list" on Craigslist, these systems are designed to the customer in control, by creating opportunities for a systematic process to get to the buyer quickly sort and arrange quotes, not just swamped with different vendors.

For the it industry Spiceworks launches VRM, entitled "Clarification"
Fast forward to today, I was informed a few weeks ago as an Altimeter client (see disclosure page about how and why we disclose) growing community IT Spiceworks releases first (or one of the first) examples of VRM for the it industry. This allows the members of their community (IT customers) use request for quote (clarification) to determine what is lower than the cost of products (e.g., laptops, printer ink and other products), they must purchase their request for proposals, and immediately send quote vendors who will then provide the applications. There are four main functional areas for customers including: anonymous requests, quote, it gives buyers to avoid getting spam outside of channels, they do not want to, puts the power in the hands of buyers, secondly, the system supports multiple providers so any vendor who wants to use this channel can. Finally update templates provide a way for customers to keep their RFPS, and then share and learn from other customers.

What does it mean:

Buyers will establish control over the shopping space – reported lower margins. Although the system currently being offered at a low cost technology products (not expensive multi-year deployment it) expect this trend to continue until the stack, and then to the markets of other enterprises such as services, the marketing of products and trading operations.However, savvy sellers can benefit by streamlining the sales process friction-reducing sales costs. Although continuing reorientation of the buyers and people from Internet technologies, savvy retailers can use this to find prospects who are under consideration and the intentions ofIT suppliers and vendors, you must assign the sales resources for monitoring and management. This is the main sales team provides trading and sales reps for the monitoring of these channels, fast response and consider requests for the right commands this entry was posted on Wednesday, July 13, 2011 at 6: 40 am and is filed under social media, VRM. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Social media management system (SMMS) lack of differentiation in positioning, misleading market

反序列化操作“Translate”的响应消息的正文时出现错误。读取 XML 数据时,超出最大字符串内容长度配额 (8192)。通过更改在创建 XML 读取器时所使用的 XmlDictionaryReaderQuotas 对象的 MaxStringContentLength 属性,可增加此配额。 第 1 行,位置为 8689。
反序列化操作“Translate”的响应消息的正文时出现错误。读取 XML 数据时,超出最大字符串内容长度配额 (8192)。通过更改在创建 XML 读取器时所使用的 XmlDictionaryReaderQuotas 对象的 MaxStringContentLength 属性,可增加此配额。 第 1 行,位置为 15865。

Up front disclosure: Altimeter believes in fostering trust with the market, and we disclose who our clients are, providing they agree. ?Some of the vendors listed below are clients.

Summary: Nascent Market Appears Similar, Confusing Buyers
Overall, the Social Media Management System (SMMS) space lacks market differentiation when it comes to market positioning, which is often reflective of feature set. ?Furthermore, many of these low-barrier technologies are being developed rapidly, and a feature war has set in. As a result, buyers are often confused, resulting in longer evaluation and consideration phase, and heterogenous mix of vendors in an RFP processes. Furthermore, the lack of market differentiation hurts vendors, who may have greater sales costs, and longer sales cycles during a convoluted RFP process. This is normal in an emerging market, and expect the maturity of the nascent SMMS space to follow similar patterns to the maturing Community Platform space.

Buyers often indicate they are very confused by the vendors in the Social Media Management Systems space, let’s probe to find out why. One initial observation is the explosion of over 25 vendors in a short period of time, the following analysis is based of the following vendors: Argyle Social, Awareness Networks, Buddy Media, Constant Contact, Context Optional, Conversocial, CoTweet, Engage Sciences, Expion, Hootsuite, MediaFunnel, Moderation Marketplace, Mutual Mind, Objective Marketer, Postling, Seesmic, Shoutlet, SocialVolt, SpredFast, Sprinklr, StrongMail, Syncapse, Vitrue, and Wildfire.

Why Positioning Is Important
Messaging is often the first thing prospects see and as a result, where I will focus today. Why? This is the first thing that buyers see (positioning) before even evaluating the feature set. Furthermore, I’ve done a similar exercise before with the community platform space a few years ago, a space I draw clear parallels as the SMMS space follows suit. Clearly this isn’t a comparison of features or offerings (we may do this in our next report), but a sampling of what prospects see as they first glance at this emerging and growing market.

Method: Visiting Each Vendor’s Website, Like a Buyer
Here’s how I conducted this process: First, I put myself in the place of the buyer and imagined their task of sorting through this new space and short listing it. Then, I went to the website homepage and sought to find the dominant messaging that would resonate from the vendor: tag lines, descriptors or even the HTML title at top of browser. If they didn’t have this, I had to go to About page or even Product page in some examples. ?To show my work, I’ve also provided a Google sheet where you can see my tallies across the 25 vendors.

List of Positioning Statements from 25 SMMS Vendors
Here’s what I found (vendor names removed) can you identify which of the messaging applies to which vendor? (answers in link below).

Social Media MarketingOffers you the most comprehensive suite of features designed to take your social media campaigns to the next level.Social Media Management System and Content Aggregator for publisher and DevelopersSocial Media Management for BusinessHow Business Gets SocialSocialVolt Social media management software for Businesses and AgenciesSocial CRM Enterprise Software for Social Media MarketingSocial Marketing SoftwareEvery Brand needs a Buddy“Vendor” is a social media management system (SMMS) that helps businesses get closer to customers to create online engagement where it matters most.Build and monetize your Facebook and Twitter following through social campaignsWe make brands socialInteractive promotions for brand marketing by “Vendor”Social media marketing for small businessEnterprise Social Media ManagementThe Social Marketing Suite is the leading fully integrated, software as a service platform for managing social media presencesSocial Media Management SystemIs a social media publishing solution that enables marketers to monetize their investment in the channel through the proper application of proven direct marketing principles.Your Social Media Management & Technology PartnerEngage Everybody. Everywhere. Easily. Create on brand identity, managed from one place, living simultaneously, on many sites and devicesPower your brand on Facebook + 100 other social sites Create, manage, and measure all of your social media marketing communication with one powerful but intuitive tool.Social media applications for web, mobile, and desktopProvides small businesses with the tools, alerts, and insights to get the most out of social media.Social Media Dashboard for the Social EnterpriseSocial Media Dashboard

See Answer Sheet with Vendor Names
To see the name of the vendor and the associated messaging above, see the answer sheet.

SMMS Market: Messaging Frequency

Above Graphic: Most vendors have centralized their messaging around “SMMS’ (10/25)?or “Social Marketing” (10/25) ?yet few have evolved messaging to either specific markets, verticals. ?There were stronger mentions in differentiation around market purpose: with more focus on Business (4/25), Enterprise (3/25), and even SMB (2/25). ?However, there is differentiation in terms of channel with a peppering of mentions around Mobile, SCRM, Facebook/Twitter. ?Overall, when removing company name from taglines, most taglines (aside from Buddy Media) were indistinguishable from the next.

Findings

Market Positioning Centered on variations of “SMMS” and “Social Marketing”. High adopt of category term, Most vendors (10/25 vendors), adopted the term Social Media Management System or Dashboard in their primary messaging. Secondly followed by high adoption of permutations on the phrase “Social media Marketing (10/25 vendors). ?While I certainly encourage the adoption of the term SMMS (which I use as the category name since March 2010), the term Social Media Marketing isn’t fully representative of the overall use case, which can include support and customer service. ?Furthermore, four of those those that did use the terms SMMS, didn’t have follow up descriptors helping to differentiate.Some Vendors Lacked Appropriate Descriptors. During my visit to all 25 vendors pages, not all of them had consistent taglines, descriptors, or positioning. ?In some cases, I had to go to the product pages to find out exactly what they do, which can be a turn off for buyers. ?I’m sure that many vendors will suggest that I got the wrong messaging they were trying to convey, but I treated each experience the same, acting like a buyer, if I didn’t get your intended message, that in itself should be evaluated, as likely your prospects may be experiencing the same.Despite a Market of 25 Vendors, Few stood out from Pack. Take a look at that list above, these positioning statements are pretty much the same, there’s no doubt why buyers are so confused. ?This space is confusing, they all look alike, except for Buddy Media. yet despite being the sole stand out, their tag line isn’t descriptive of what they offer, nor a value statement. Traditionally, marketing tag lines require years of investment and market awareness before shifting to a non value-statement tag line. While cute, I don’t think it’s as helpful compared to their title statement “Facebook Marketing | Social Media Marketing | Power Tools for Facebook” which is descriptive, if Buddy could merge both catch line and descriptor, they could be a contender to stand apart.

What It Means:

Lack of Market Positioning is a sign of lack of Product Differentiation. While we’ve not made a direct causation between similar features and positioning statements, we know from vendor briefings and client meetings that the offerings are often the same. ?As a result, buyers rely on WOM between each other, as well as viability and vision crafted by each of these vendors.Immature Market Lacks Educated Buyers –and Vendors Not Sure Future Vision. The market confusion isn’t just stemming from the vendors, buyers are still getting educated on this space as we know that adoption is growing –slowly.Rapidly Changing Feature Set Will Continue Confusion. This space is early, it’s just over a year old from category naming and it continues to evolve. ?Expect the vendors to ever battle over features, matching what other competitors beat them in bids. ?Like the community platform space, we saw similar confusion and then market clarity as winners emerge.

Continuing ?Altimeter Coverage on the SMMS Space
We’re currently doing data cuts on a survey to 140 enterprise buyers on the SMMS space, and about a similar amount for the SMB space, and have data on: number of accounts companies have to manage, number of business accounts, top feature desires, feature satisifaction, adoption rates. ?Altimeter clients have access through advisory opportunities. ? Also Brian Solis is helping with vendor selection for a global national brand, as do I short list for buyers. ?Altimeter Group will be producing a report on the SMMS space, follow me on Twitter, and Andrew Jones to learn more.

Related Resources

This entry was posted on Monday, July 11th, 2011 at 5:40 am and is filed under Social Media, Social Media Management Systems. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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