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2011年8月1日星期一

Effective management is the key to reduce our printing site objectives

Guardian printing sitesThe Guardian print sites in Manchester and London contnue to reduce their emissions, despite the difficult conditions. Photography: David Sillitoe the Guardian

The production of our newspapers is a world of our digital operations, involving the sending of paper, the sites need large-scale printing and distribution in all the United Kingdom through road transport.

In the heart of this operation are our own printing two sites in Manchester and Stratford, East London. The sustainability of the site is all about efficiency and maximize revenues through effective management systems. Both have seen reductions in energy, natural resources and hazardous materials through a systematic approach for monitoring, planning, testing and implementation.

Given that already booted the fruit under suspension, improvements in the future are likely dependent on the identification of points of activation to optimize the use of equipment in the production process and the most intelligent use of surveillance and control. An example is to examine the most effective point for power power-ups and downs when there is no print run or loaded work.

In the last financial year end in March 2011, energy Guardian centres of printing (GPC) and water in terms of total reduction efficiency and by newspaper copied measures. The total emissions fell by 6 per cent or 376 tCO2 in the sites of printing, which follows a reduction of 26 per cent the previous year.

With newspaper sales fall in year is more difficult to reduce emissions per copy due to requirements of load of energy fixed, such as lighting, heating and water treatment. Print sites, have therefore done an outstanding job to reduce emissions by 3.6 per cent per copy.

Emissions by 2010 in the London site copy was 16.6gCO2 compared to 17.2gCO2 in 2009 and Manchester 21.3gCO2 in 2010, compared with gCO2 22.1 in 2009. This establishes performance in line to meet the goals set by the GPC of 12 g a copy to London and Manchester 20 g per copy. Copy emissions are lower in London due to economies of scale as it is printed more than twice the volume of Manchester.

The GPC achieved reductions of real water of 14% or 100,000 liters in both places between 2009/10 and 2010/11. Reductions per copy of 2.5% in London and 9.3% in Manchester were made possible by a reduction of losses and improve the efficiency of the process of cleaning and deployment of PIR sensors in the toilets.

Both printing sites also significantly reduce the use of volatile organic compounds (VOCs) in our printing process by eliminating the use of solvents in the press in the cleaning process. VOC is dangerous for humans and the environment.

Not only means to reduce consumption and the processing and disposal of hazardous products, but also reduces our legislative responsibility and costs. Both places have worked hard in recent years to improve its environmental performance, helped by the creation of a joint management structure.

All waste including the management of hazardous wastes are controlled through our environmental systems and administration of certificates ISO9001, ISO14001 and ISO18001. Administrators of safety and health in both places that we have the commitment to these standards, however, is the commitment and the responsibility of all staff at the printing sites which are still compatible with and minimize our impact on the planet. Below are some key projects:

A case of business for a new gas boiler has been approved for the GPC in Manchester. The boiler will replace a 23 year viejo-planta operates in 48% of efficiency. The new system will provide heating greater control and flexibility of 0.8oC to ?12 and it is estimated that 88% efficiency. Scheduled to be installed in 2011/12.

Free cooling has been introduced in the printing process of the GPC in London through the use of outdoor air temperature. Cooling switches automatically to the fresh air when the ambient temperature is it sufficiently low to deny the use of compressor and evaporator circuits.

A period of consultation and review is underway to optimize the printing site heating capabilities. Winters have very pointed out the weaknesses of our heat pump air-conditioning system. Door air curtains have reduced the loss of heat in the winter, but still require greater automation. Supply of hot water to several hand basins is under consideration.

Both printing sites are looking for opportunities to reduce the use of resources in the process of printing, as well as ensure currently unavoidable waste is segregated and recycled. Additional impetus is the money that can be made from waste of printing paper, chemicals, aluminum printing plates, given that the prices of basic commodities in the world are increasing dramatically.

Work with one of our paper, Palm paper suppliers, we have established a system of closed circuit where our pre and post processing waste paper in the new document.

Printing of Manchester site was awarded ISO14001 certification in 2010/11, demonstrating their environmental management processes. Both printing sites are now accredited to this standard. Now that they are accredited in both places we're planning to put the two sites under the same certification by having unified management system controls.

Manchester and London GPC have installed meeting smarting at the sites of energy and water.

Print sites have improved maintenance and reliability of the system used in the printing sites to clean the rollers and blankets of detritus of dirt, ink and paper. Each failure dumps all the water in the system and require another complete washing sequence.

Our Department of circulation (PDC) and the distribution of printing have focused on dealing with an important gap in our carbon footprint. Committed to our contract PDC magazine printers (Polestar) and distribution of paper (CEVA) providers to improve the collection of data and gain a better understanding of their contribution to our carbon footprint.

For example, CEVA that transport by road of our newspapers of the GPC to wholesalers in the United Kingdom calculate emissions of carbon on a quarterly basis. This was based on the miles per gallon for each class of vehicle used for each route and the proportion of the burden to deliveries of GNM. These emissions fell 3% to tCO2 1154 in the final exercise of March 2011, or 4% of our carbon footprint.

Now we begin to investigate the emissions associated with trade wholesale and distribution retail and help to reduce emissions.


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2011年7月16日星期六

Social media management system (SMMS) lack of differentiation in positioning, misleading market

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Up front disclosure: Altimeter believes in fostering trust with the market, and we disclose who our clients are, providing they agree. ?Some of the vendors listed below are clients.

Summary: Nascent Market Appears Similar, Confusing Buyers
Overall, the Social Media Management System (SMMS) space lacks market differentiation when it comes to market positioning, which is often reflective of feature set. ?Furthermore, many of these low-barrier technologies are being developed rapidly, and a feature war has set in. As a result, buyers are often confused, resulting in longer evaluation and consideration phase, and heterogenous mix of vendors in an RFP processes. Furthermore, the lack of market differentiation hurts vendors, who may have greater sales costs, and longer sales cycles during a convoluted RFP process. This is normal in an emerging market, and expect the maturity of the nascent SMMS space to follow similar patterns to the maturing Community Platform space.

Buyers often indicate they are very confused by the vendors in the Social Media Management Systems space, let’s probe to find out why. One initial observation is the explosion of over 25 vendors in a short period of time, the following analysis is based of the following vendors: Argyle Social, Awareness Networks, Buddy Media, Constant Contact, Context Optional, Conversocial, CoTweet, Engage Sciences, Expion, Hootsuite, MediaFunnel, Moderation Marketplace, Mutual Mind, Objective Marketer, Postling, Seesmic, Shoutlet, SocialVolt, SpredFast, Sprinklr, StrongMail, Syncapse, Vitrue, and Wildfire.

Why Positioning Is Important
Messaging is often the first thing prospects see and as a result, where I will focus today. Why? This is the first thing that buyers see (positioning) before even evaluating the feature set. Furthermore, I’ve done a similar exercise before with the community platform space a few years ago, a space I draw clear parallels as the SMMS space follows suit. Clearly this isn’t a comparison of features or offerings (we may do this in our next report), but a sampling of what prospects see as they first glance at this emerging and growing market.

Method: Visiting Each Vendor’s Website, Like a Buyer
Here’s how I conducted this process: First, I put myself in the place of the buyer and imagined their task of sorting through this new space and short listing it. Then, I went to the website homepage and sought to find the dominant messaging that would resonate from the vendor: tag lines, descriptors or even the HTML title at top of browser. If they didn’t have this, I had to go to About page or even Product page in some examples. ?To show my work, I’ve also provided a Google sheet where you can see my tallies across the 25 vendors.

List of Positioning Statements from 25 SMMS Vendors
Here’s what I found (vendor names removed) can you identify which of the messaging applies to which vendor? (answers in link below).

Social Media MarketingOffers you the most comprehensive suite of features designed to take your social media campaigns to the next level.Social Media Management System and Content Aggregator for publisher and DevelopersSocial Media Management for BusinessHow Business Gets SocialSocialVolt Social media management software for Businesses and AgenciesSocial CRM Enterprise Software for Social Media MarketingSocial Marketing SoftwareEvery Brand needs a Buddy“Vendor” is a social media management system (SMMS) that helps businesses get closer to customers to create online engagement where it matters most.Build and monetize your Facebook and Twitter following through social campaignsWe make brands socialInteractive promotions for brand marketing by “Vendor”Social media marketing for small businessEnterprise Social Media ManagementThe Social Marketing Suite is the leading fully integrated, software as a service platform for managing social media presencesSocial Media Management SystemIs a social media publishing solution that enables marketers to monetize their investment in the channel through the proper application of proven direct marketing principles.Your Social Media Management & Technology PartnerEngage Everybody. Everywhere. Easily. Create on brand identity, managed from one place, living simultaneously, on many sites and devicesPower your brand on Facebook + 100 other social sites Create, manage, and measure all of your social media marketing communication with one powerful but intuitive tool.Social media applications for web, mobile, and desktopProvides small businesses with the tools, alerts, and insights to get the most out of social media.Social Media Dashboard for the Social EnterpriseSocial Media Dashboard

See Answer Sheet with Vendor Names
To see the name of the vendor and the associated messaging above, see the answer sheet.

SMMS Market: Messaging Frequency

Above Graphic: Most vendors have centralized their messaging around “SMMS’ (10/25)?or “Social Marketing” (10/25) ?yet few have evolved messaging to either specific markets, verticals. ?There were stronger mentions in differentiation around market purpose: with more focus on Business (4/25), Enterprise (3/25), and even SMB (2/25). ?However, there is differentiation in terms of channel with a peppering of mentions around Mobile, SCRM, Facebook/Twitter. ?Overall, when removing company name from taglines, most taglines (aside from Buddy Media) were indistinguishable from the next.

Findings

Market Positioning Centered on variations of “SMMS” and “Social Marketing”. High adopt of category term, Most vendors (10/25 vendors), adopted the term Social Media Management System or Dashboard in their primary messaging. Secondly followed by high adoption of permutations on the phrase “Social media Marketing (10/25 vendors). ?While I certainly encourage the adoption of the term SMMS (which I use as the category name since March 2010), the term Social Media Marketing isn’t fully representative of the overall use case, which can include support and customer service. ?Furthermore, four of those those that did use the terms SMMS, didn’t have follow up descriptors helping to differentiate.Some Vendors Lacked Appropriate Descriptors. During my visit to all 25 vendors pages, not all of them had consistent taglines, descriptors, or positioning. ?In some cases, I had to go to the product pages to find out exactly what they do, which can be a turn off for buyers. ?I’m sure that many vendors will suggest that I got the wrong messaging they were trying to convey, but I treated each experience the same, acting like a buyer, if I didn’t get your intended message, that in itself should be evaluated, as likely your prospects may be experiencing the same.Despite a Market of 25 Vendors, Few stood out from Pack. Take a look at that list above, these positioning statements are pretty much the same, there’s no doubt why buyers are so confused. ?This space is confusing, they all look alike, except for Buddy Media. yet despite being the sole stand out, their tag line isn’t descriptive of what they offer, nor a value statement. Traditionally, marketing tag lines require years of investment and market awareness before shifting to a non value-statement tag line. While cute, I don’t think it’s as helpful compared to their title statement “Facebook Marketing | Social Media Marketing | Power Tools for Facebook” which is descriptive, if Buddy could merge both catch line and descriptor, they could be a contender to stand apart.

What It Means:

Lack of Market Positioning is a sign of lack of Product Differentiation. While we’ve not made a direct causation between similar features and positioning statements, we know from vendor briefings and client meetings that the offerings are often the same. ?As a result, buyers rely on WOM between each other, as well as viability and vision crafted by each of these vendors.Immature Market Lacks Educated Buyers –and Vendors Not Sure Future Vision. The market confusion isn’t just stemming from the vendors, buyers are still getting educated on this space as we know that adoption is growing –slowly.Rapidly Changing Feature Set Will Continue Confusion. This space is early, it’s just over a year old from category naming and it continues to evolve. ?Expect the vendors to ever battle over features, matching what other competitors beat them in bids. ?Like the community platform space, we saw similar confusion and then market clarity as winners emerge.

Continuing ?Altimeter Coverage on the SMMS Space
We’re currently doing data cuts on a survey to 140 enterprise buyers on the SMMS space, and about a similar amount for the SMB space, and have data on: number of accounts companies have to manage, number of business accounts, top feature desires, feature satisifaction, adoption rates. ?Altimeter clients have access through advisory opportunities. ? Also Brian Solis is helping with vendor selection for a global national brand, as do I short list for buyers. ?Altimeter Group will be producing a report on the SMMS space, follow me on Twitter, and Andrew Jones to learn more.

Related Resources

This entry was posted on Monday, July 11th, 2011 at 5:40 am and is filed under Social Media, Social Media Management Systems. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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