What is wrong with the Web advertising

Two interesting items crossed my desk this morning, should read articles that everyone concerned to get the most out of their marketing. The first was published in Creative Media Media Post written by Ari Rosenberg, called "the problem with creative ads Online nobody wants to hear." Rosenberg says "Web is experienced predominantly in tranquility" an issue we've been talking about for years. I would add that the problem is not only a silent Web, is a Web where audio is Miss used and abused by advertisers who do not understand how to use sound design and music to motivate public action. You can read the article on http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=132001&lfe=1.

The second element that should appeal to all those who pray to the God of medium size; Abe Sauer writes "Media too quick to label Old Spice man a failure." Read the article on brandchannel to http://www.brandchannel.com/home/post/2010/07/23/Media-Quick-To-Label-OLd-Spice-A-Failure.aspx. In short, the article uses the now famous Old Spice campaign to explain what we know but just can't accept and that is, there are "lies, damned lies and statistics".

So think twice the next time that your video producer tells that he is going on just slap some royalty free music instead of creating a soundscape of signature, or when making a decision marketing campaign based on statistics and analytics that really completely do not understand.

Jerry Bader of MRPwebmedia is Senior Partner, a website design and marketing company that specializes in Web Marketing campaigns-video and Video websites. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com and http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or by telephone (905) 764-1246.

Tags: Advertising, branding, Marketing, sales, video, web

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Television advertising for any business?

Announcement of Google TV Deal with Dish Network may have opened the door to advertisers who may have thought television was beyond their budgets. Late night TV positioning was generally quite reasonable for access to local markets, but now Google brings big hits as "Mad Men", "Real Housewives" and "Rubicon" in the game. Post Read David Goetzi in MediaDailyNews, ' Google TV Ads Pay Off for Summer Hits ' to http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=132747&nid=117019.

Traditional television advertising are expensive to produce and even more expensive to run, but with new technologies and smaller firms, boutique video production costs have decreased significantly. It remains to be seen whether the rod system actually Google brings the cost down, or if the rapidly escalating prices beyond the reach of non-traditional TV advertisers.

To my mind better television networks bring together their acts and get your head out of the clouds, if they want to stall the inevitable migration of public YouTube video programming on the big screen plate attached to a Play Station-like device and Internet connection. So why aren't more companies having branded content and entertainment programming designed to promote their activities? The TV networks with their desire to save money with reality TV programming cheap rich product placement has opened the door to acceptance of Web-based content. Every business has to do is overcome their old ideas of what advertising is, and get into a mindset of creative content more favorable audience.

Jerry Bader of MRPwebmedia is Senior Partner, a website design and marketing company that specializes in Web Marketing campaigns-video and Video websites. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com and http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or by telephone (905) 764-1246.

Tags: Advertising, Google, Internet, Mad Men, TV, web, youtube

View the original article here

What is wrong with the Web advertising

Two interesting items crossed my desk this morning, should read articles that everyone concerned to get the most out of their marketing. The first was published in Creative Media Media Post written by Ari Rosenberg, called "the problem with creative ads Online nobody wants to hear." Rosenberg says "Web is experienced predominantly in tranquility" an issue we've been talking about for years. I would add that the problem is not only a silent Web, is a Web where audio is Miss used and abused by advertisers who do not understand how to use sound design and music to motivate public action. You can read the article on http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=132001&lfe=1.

The second element that should appeal to all those who pray to the God of medium size; Abe Sauer writes "Media too quick to label Old Spice man a failure." Read the article on brandchannel to http://www.brandchannel.com/home/post/2010/07/23/Media-Quick-To-Label-OLd-Spice-A-Failure.aspx. In short, the article uses the now famous Old Spice campaign to explain what we know but just can't accept and that is, there are "lies, damned lies and statistics".

So think twice the next time that your video producer tells that he is going on just slap some royalty free music instead of creating a soundscape of signature, or when making a decision marketing campaign based on statistics and analytics that really completely do not understand.

Jerry Bader of MRPwebmedia is Senior Partner, a website design and marketing company that specializes in Web Marketing campaigns-video and Video websites. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com and http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or by telephone (905) 764-1246.

Tags: Advertising, branding, Marketing, sales, video, web

View the original article here

United States advertising spending 12 percent decrease 1 quarter

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