Growing subscribers of your RSS feed will expand your reach. Place the appropriate effort into your RSS feed, so you can increase adoption and spread the message contained in the RSS feed marketing.
Feed ValidationMake sure the power supply is correctly formed. Some RSS readers and aggregators will be able to compensate or read an RSS feed that is not correctly formed. Are both web based and validation tools available that can help determine if an RSS feed is formatted correctly or not feed of desktop. After you edit the feed, make sure to spend a few minutes Validating the feed.
To properly Promote your FeedTo increase the number of individuals subscribing to your RSS feed, take the time to properly promote the RSS feed. As a website requires promotion and marketing, so an RSS feed. Here are some tips to promote your feed ...
1. RSS Auto Discoveryusing RSS "Auto-Discovery" tags in the header of web pages. Many RSS readers have built-in technology that can automatically detect an RSS feed. But for that technology to detect your feed, you must have auto discovery tags in place on your web pages. Using automatic detection will let visitors know immediately and automatically that an RSS feed is available for the content.
2. Feed icon includes a standard RSS feed icon in the web page. The icon should be both visually appealing and obvious. The RSS icon should appear "above the fold" on the page. This means that when a site visitor lands on the page, they should be able to see the icon without having to scroll up, down, left, or right. The RSS icon should link to the URL of the RSS feed. The RSS icon should be available on all web pages within a site, so that visitors can subscribe to the RSS feed regardless of the page they land on or navigate to.
3. submit the RSS Feed directories submit the RSS feed for the various RSS feed directories and RSS search engines. Many visitors search RSS feed directories for topical feeds that can meet your needs. This can be a way to attract a new audience. Introduce the
RSS Feeds-http://www.rss-specifications.com/rss-submission.htm 4. Say Email list thatRSS is available if you have a list of current email subscription, be sure to inform your subscribers that an RSS feed is also available.
5. send a press releaseissue a press release announcing that an RSS feed is available for the content on the site. At launch, describe the type of information contained in the RSS feed and explain how the RSS feed can help interested people.
6. One-Click subscription offer an option of one-click subscription to RSS feeds so that your visitors can subscribe quickly and easily.
7. communicate RSS Feed availability explore all channels of communication to let people know that the RSS feeds are available. Include details of the RSS feed on the Forum and email signatures, and include a mention in any company or product newsletters.
Educate and explainRSS is still a fairly young technology, and while more and more people understand the power and features of RSS, others can not. Be sure to explain to potential site visitors to subscribe to RSS feeds, and what are the benefits of signing up. A little education goes a long way, and this can significantly increase RSS adoption.
RSS Content The content of the RSS feed can be a great variety of things. Here are some tips on nutrition content ...
1. interesting content provide quality content that will be of interest to subscribers. Like any other communication channel, you must engage the readers with interesting material to hold your attention.
2. content focused keep contents in RSS feed focused. The theme of the RSS feed should be narrow and should not wander far from its original purpose.
3. new content provide new content in the RSS feed on a regular basis.
4. Avoid ads Avoid inserting ads or self-serving content for the RSS feed. Advertising should be used sparingly. Balance content with ads.
5. log Analysis Examine the logs to see what readers enjoy the most. If you discover that specific segments are very popular, expand them, adding additional items that delve into the topic of interest.
About the author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software to create, edit, publish RSS feeds and podcasts. In addition Sharon manages marketing for recording and editing software, RecordForAll http://www.recordforall.com audio.
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