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2011年8月1日星期一

The Murdoch had nothing to do with 'climategate' email hacking | @ mjrobbins

James MurdochJames Murdoch has publicly called for stronger policies on climate change. Photography: David Cheskin/PA

(Briefly) last week looked to MMR conspiracy theories advanced for age of autism following international news scandal. Not to be less, climate progress waded in with a devious plot of their own News Corp link to hacked at the University of East Anglia climate change messages.

His theory is more or less like this:
We do not know that hacked the courtyard of mailsScotland e UEA, who investigated, had links with News Corp InternationalNews not as climate scientistsNeil Wallis, an international journalist for ex-noticias with links to the Met, also made PR of UEA after 'Climategate' WE need to investigate NEWS CORP on CLIMATEGATE!

Things is pretty desperate, that does not provide any real evidence or logic to link the facts in a coherent argument.

The idea that the Murdoch coordinate an editorial stance against climate science fails pretty quickly when you look at the work of the team of Mark Henderson in The Times science. Then there are the views of James Murdoch, who has publicly called for stronger policies on climate change, and if you think that it is purely positions then consider that his wife, Kathryn Murdoch, was a senior in the Clinton Climate Initiative director, and both serve on the Board of the foundation of Kew.

In summary, there is nothing to suggest that the behaviour of individual enterprises of News Corp reflects the broader policy and little evidence of that exhibited attitudes by, say, Fox News are currents of thought in its parent company. A profile of the New York Times "Murdoch in waiting" in February even suggested: "James Murdoch views raise the question of whether it can interfere with coverage of Fox News if he ran the News Corporation".

Aside from all that, the e-mails were not in a publication by News International, nor any other body of mainstream media, but in the blogosphere. Eccentrics were there pushed by HDD thinking internet like James Delingpole, even journalists adequate finally took notice and began to cover the news. It seems a way to fairly tortuous to break a story, as the wait to get Telegraph documents of the expenses of the members and the delivery to Guido Fawkes.

The debate on the climate is of course full of conspiracy theories, with varying degrees of merit. The denialists arguments (unlike 'skeptical', genuine brush denialist climate skeptics is wrong tar) almost inevitably degenerate into conspiracy theories when he challenged. As the Denialist blog says:

"This is because the denialist theories opposed to well-established science need to claim deception by his opponents to explain such things as why each scientist of renown, a newspaper and an opponent seem to be capable of operating on the same page."

It is disappointing to see the climate defenders get drawn in the same game. Grouping do not coincide and dubious "facts" in a dark narrative with characters sinister and devious plots is not useful. It just makes people look a bit silly and undermines serious points about corporate responsibility and climate change to be made. There are enough fiction in the climate debate as it is.


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2011年7月19日星期二

Is Google's new Email Filtering for you?

So Google want to decide for you, what messages are important and what not are e-mail messages. See ' Around the Net to MediaPost's to http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=134756.

From what I've read one of the key factors will address filtering or people who recognizes him. It seems that the Web has created this notion that the only people who you should communicate with the people and companies you already know. LinkedIn and other social networking sites follow the same principle only allows you to connect to people who already know; or to those who may have introduced from existing contacts.

Sure that spam is a problem, we all know that, but an obsession with spam that not destructive it can be easily dealt with by pressing the delete button or using the anti-spam filters. Yes we all get lots of email that we have to go through every day, but the idea that it should only deal with people that you deal with it seems to me counterproductive and frankly, downright stupid.

We are all in business and we all want to grow and expand our business not only selling over existing customers, but with the sale of new customers. Can a business survive long-term without new customers? Of course I can.

Anyone who has studied psychology, and when you get right down to it, sales and marketing are all about psychology, knows that ignorance, as in lack of knowledge, leads to poor decisions.
Everyone makes mistakes, the difference between business executives and failures, success is the ability to learn from mistakes; the problem according to Dunning-Kruger effect is not knowing what you don't know creates an illusory superiority '-keep short ignorant makes you feel that you know more than you actually do, and this is what leads to poor decision-making.

For one I don't want Google or Linkedin or anyone else for that matter prefiltering what should I see, hear, read, listen, or who I should talk. We owe it to ourselves and our businesses to think for ourselves, as we can hear and use our brains to decide whether the information is valid or not.

Customers pay us to create Web videos creates contacts, email, and phone calls that help build working relationships, customer loyalty and sales in the long term. If you don't answer your phone or read emails you may have just missed the next big client, and that is not a good deal.

Thanks Google, but I'll pass.

Jerry Bader of MRPwebmedia is Senior Partner, a website design and marketing company that specializes in Web Marketing campaigns-video and Video websites. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com and http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or by telephone (905) 764-1246.

Tags: email, Google, filters, spam sales, Marketing,


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2011年7月18日星期一

Is Google's new Email Filtering for you?

So Google want to decide for you, what messages are important and what not are e-mail messages. See ' Around the Net to MediaPost's to http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=134756.

From what I've read one of the key factors will address filtering or people who recognizes him. It seems that the Web has created this notion that the only people who you should communicate with the people and companies you already know. LinkedIn and other social networking sites follow the same principle only allows you to connect to people who already know; or to those who may have introduced from existing contacts.

Sure that spam is a problem, we all know that, but an obsession with spam that not destructive it can be easily dealt with by pressing the delete button or using the anti-spam filters. Yes we all get lots of email that we have to go through every day, but the idea that it should only deal with people that you deal with it seems to me counterproductive and frankly, downright stupid.

We are all in business and we all want to grow and expand our business not only selling over existing customers, but with the sale of new customers. Can a business survive long-term without new customers? Of course I can.

Anyone who has studied psychology, and when you get right down to it, sales and marketing are all about psychology, knows that ignorance, as in lack of knowledge, leads to poor decisions.
Everyone makes mistakes, the difference between business executives and failures, success is the ability to learn from mistakes; the problem according to Dunning-Kruger effect is not knowing what you don't know creates an illusory superiority '-keep short ignorant makes you feel that you know more than you actually do, and this is what leads to poor decision-making.

For one I don't want Google or Linkedin or anyone else for that matter prefiltering what should I see, hear, read, listen, or who I should talk. We owe it to ourselves and our businesses to think for ourselves, as we can hear and use our brains to decide whether the information is valid or not.

Customers pay us to create Web videos creates contacts, email, and phone calls that help build working relationships, customer loyalty and sales in the long term. If you don't answer your phone or read emails you may have just missed the next big client, and that is not a good deal.

Thanks Google, but I'll pass.

Jerry Bader of MRPwebmedia is Senior Partner, a website design and marketing company that specializes in Web Marketing campaigns-video and Video websites. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com and http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or by telephone (905) 764-1246.

Tags: email, Google, filters, spam sales, Marketing,


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2011年7月16日星期六

Is Google's new Email Filtering for you?

So Google want to decide for you, what messages are important and what not are e-mail messages. See ' Around the Net to MediaPost's to http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=134756.

From what I've read one of the key factors will address filtering or people who recognizes him. It seems that the Web has created this notion that the only people who you should communicate with the people and companies you already know. LinkedIn and other social networking sites follow the same principle only allows you to connect to people who already know; or to those who may have introduced from existing contacts.

Sure that spam is a problem, we all know that, but an obsession with spam that not destructive it can be easily dealt with by pressing the delete button or using the anti-spam filters. Yes we all get lots of email that we have to go through every day, but the idea that it should only deal with people that you deal with it seems to me counterproductive and frankly, downright stupid.

We are all in business and we all want to grow and expand our business not only selling over existing customers, but with the sale of new customers. Can a business survive long-term without new customers? Of course I can.

Anyone who has studied psychology, and when you get right down to it, sales and marketing are all about psychology, knows that ignorance, as in lack of knowledge, leads to poor decisions.
Everyone makes mistakes, the difference between business executives and failures, success is the ability to learn from mistakes; the problem according to Dunning-Kruger effect is not knowing what you don't know creates an illusory superiority '-keep short ignorant makes you feel that you know more than you actually do, and this is what leads to poor decision-making.

For one I don't want Google or Linkedin or anyone else for that matter prefiltering what should I see, hear, read, listen, or who I should talk. We owe it to ourselves and our businesses to think for ourselves, as we can hear and use our brains to decide whether the information is valid or not.

Customers pay us to create Web videos creates contacts, email, and phone calls that help build working relationships, customer loyalty and sales in the long term. If you don't answer your phone or read emails you may have just missed the next big client, and that is not a good deal.

Thanks Google, but I'll pass.

Jerry Bader of MRPwebmedia is Senior Partner, a website design and marketing company that specializes in Web Marketing campaigns-video and Video websites. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com and http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or by telephone (905) 764-1246.

Tags: email, Google, filters, spam sales, Marketing,


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2011年7月13日星期三

RSS and Email; Working together


RSS and email: how they can work together?

Copyright 2005 Rok Hrastnik

For most marketers online e-mail is still the key marketing and communicational tool, with its use since the publication e-zine, direct sales messages, loyalty campaigns to internal communications between team members.

But pass email due to spam filters and spam itself is getting increasingly difficult, while anti-spam legislation is putting e-mail marketers even legitimate to risk.

With content delivery rates 100%, is RSS a substitute for e-mail?

At least now, certainly not. However, it became the key supplement for e-mail delivery. While many internet users are starting to ignore email subscriptions and subscribe only to the RSS content, most are just beginning to explore the world of RSS.

As such, the time to familiarize yourself with the RSS now is if you want to get an upper hand over your competition before RSS hits mainstream and the same time test the RSS marketing approaches that work for you. Using RSS as a channel for delivering supplementary content, next to e-mail, is one of the places to start. But to use the RSS in conjunction with the e-mail, you first need to understand some basic relations between these two tools and e-zines and blogs.

A) UNDERSTAND THE RELATIONSHIPS BETWEEN RSS, EMAIL, E-ZINES AND BLOGS

As these four really relate and what this means for your internet marketing strategy?

Miss-most common design is to compare blogs and email, with many bloggers really touting blogs as a replacement for email. The truth is that there's no comparison, just like comparing apples and oranges.

The second miss-design is to believe that RSS and blogs somehow are strongly related or even that RSS is good only to deliver the content of the blog. The result of a side are traders who don't see RSS as a communication channel full-powered and bloggers on the other side who refuse to see the email as a delivery vehicle of viable content.

Let s the record straight in the simplest terms possible. Blogs and e-zines or newsletters are "what"---what you publish online ... the content side.

RSS and email are "how"---how to get this content or information to the reader ... the delivery side. RSS/email and blogs/e-zines cannot be compared directly.

The content of the blog and e-zine content can both be delivered via RSS and email, and there is no direct relationship/business logic between, for example, blogs and RSS.

For example, which makes sense, is to compare e-zines and blogs. Blogs are conversations "personal" opinions and news, delivered in a linear structure, typically written in a more personal style and confined to a limited number of types of content.

E-zines on the other hand are more similar to magazines or newspapers, loading the content presented on a complex structure of non-linear content and have the ability to carry many different types of content that do not mix well if supplied via a linear structure of content. For example, a typical e-zine can include an editorial; an article from leaders, representing the dominant theme of a problem specific to e-zine; support articles, clearly structured to show they are secondary to the article of leaders; links to the topics of the Forum and messages; more relevant a news section; different ads (banners, textual ads, advertorials, etc.); a section of Q&A; a featured white paper; etc.

Provide all this content requires a structure of complex content and a strong and experienced editor. The blog format, simply does not provide the level of structure needed to effectively present a complex content mix.

B) RSS INTEGRATION IN YOUR EMAIL MARKETING STRATEGY

If you can understand these basic relations you can actually understand how you can integrate RSS in your email marketing strategy as a supplement of email as a delivery tool.

For now, here are some of the most basic generic opportunities using RSS coupled with e-mail:

1. Use RSS to announce each new edition of his email e-zine, that you make available in full on your website.

2. Provides a separate RSS FEED for the articles that you publish in your email e-zine and get them to their subscribers, as well as articles become available, without having to wait to receive them in your e-mail newsletter. The same goes for the news section, if you have one.

3. If you publish a lot of content in different topic categories in your e-zine, provides a separate RSS FEED for each of these themes. Take another look at the elements that we listed above which may include a typical e-zine. Each of these elements actually could become a stand alone RSS feed.

4. If you re doing email autoresponder marketing, provide these same autoresponders as RSS feeds, allowing visitors to subscribe or for email or RSS distribution channels to receive the same content.

5. If you have your own affiliate program, make sure that your affiliates can also sign up for their affiliate notifications through an RSS feed, not just email. Basically, you're going to do is duplicate the you re content even send by email to an RSS feed.

6. If you re sending special notices or updates to your existing customers via email, create an RSS feed special limited access to offer the same updates via RSS as well.

These should be sufficient for you to start thinking in the right direction.

About the author:
Learn how to take full advantage of marketing RSS feed and get all the skills, knowledge and information about procedures for implementation of RSS in your marketing mix, direct marketing, PR, e-commerce, internal communications and online publishing, SEO, traffic generation and customer relationship management. Including complete interviews with more than 40 RSS marketing experts. Click here now: http://rss.marketingstudies.net/book/


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