An interesting aspect of the culture of sharing on social networks is content curation. It is the Act of pointing your followers to the content of others.
Any person who sometimes uses Twitter to send people to an interesting blog note or section of news or video that they have not created curating content. A retweet is a form of content curation too.
Essentially, the idea is that you will find things that interest you and share. If you know people forward as "always find the good stuff" you follow even if you don't do much original content.
This human approach to the selection of content is very different from the algorithmic approach used in a search engine like Google.
If you do book online or reviews of music, you are content business. When you blog on others in the work you are business of content.
SXSW future 15
Content curation happens too offline. The Festival South by Southwest Interactive in a few weeks, I am curating a round table on Social Affairs. SXSW this called 15 future because each of the ten members of the panel gets 15 minutes to present. I organized the ten panelists of the thousands of panel presentations to create a session unified two and a half hour which fits together under the theme "social business".
The 100 word
The 100 say, launches today the media say, highlights the "100 of the most interesting and influential voice in line" today and is an excellent example of content curation. Media say worked with ten experts in 10 categories, to discover interesting content and communities - people who are at the wheel of discussion and influence opinion online.
Michael Sippey, Vice President of the development of the artist to say Media, said: "we built Say 100 to celebrate the change of power happening in media sites mark, newspapers, magazines, etc. for individual voice".
To include the following:
Seth Godin organized Say 100 channel business. You can recognize some familiar voices there.
Jane Pratt organized the Style channel and picked great people like Tavi Gevinson and Scott Schuman of The Sartorialist
Clay Shirky organized channel of thought leaders and selected some great brains as danah boyd, Sady Doyle and Richard Lipton.
Tina Roth Eisenberg organized design chain and took some fantastic bloggers as Will Hudson and Daniel Howells.
It is really cool stuff because I now have a bunch of hand blogs that are new for me to verify selected.
How is you are curating content as a way to build an audience?
about the author: David Meerman Scott, author of the blog WebInNow, is a marketing strategist, entrepreneur, keynote speaker, seminar and the author of the new successful book World Wide Rave. His previous book, the new rules of Marketing and relationships, was a number one bestseller and is published in twenty-two languages. It is a course of recovery VP Marketing for two listed technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the largest newspaper in the world and electronic information companies. David lives and works in New York, Tokyo, Boston and Hong Kong and has presented at conferences and events in more than forty countries.
Tags: contained curation, David Meerman Scott, SXSW
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